Bharti Airtel has entered into a partnership with Adobe to offer Adobe Express Premium to its user base in India. The collaboration aims to provide digital content creation tools to Airtel’s approximately 360 million customers across mobile, Wi-Fi, and DTH services. This comes after the company’s partnership with Perplexity to offer a free 12-month subscription to Perplexity Pro.
Offer Details and Accessibility
Under the terms of this partnership, all eligible Airtel customers can access a one-year subscription to Adobe Express Premium at no cost. The subscription, typically valued at approximately Rs. 4,000, can be activated through the Airtel Thanks app, without the requirement of credit card details.
To claim the offer, you need to:
- Install Airtel Thanks app for Android or iOS and login
- On the App’s Homepage, click the Adobe Express card or go to ‘Claim OTTs and more’ section or ‘Discover Airtel Thanks’ to find the offer
- Tap ‘Claim Now’ and then ‘Proceed’
- Sign in through email or preferred ID, or create an account on Adobe when redirected to activate the Adobe Express premium subscription.
Note: You can claim the offer any time between 29th January 2026 and 28th January 2027, and the validity of the subscription will be 1 year from the date of activation.
Platform Features and Capabilities
Adobe Express is designed as a tool for creating social media assets, marketing materials, and short videos. The Premium subscription tier included in this offer provides users with access to several advanced features and resources:
- Generative AI Tools: Features include text-to-image generation and generative fill.
- Editing Utilities: Tools such as instant background removal, one-tap video editing, and auto-captions.
- Content Library: Access to premium Adobe Stock assets and over 30,000 professional fonts.
- Storage and Sync: Users receive 100GB of cloud storage, with projects syncing across devices.
- Localization: The platform supports English, Hindi, Tamil, and Bengali. It also includes templates specifically tailored for Indian contexts, such as local festivals, weddings, and regional business needs.
Intended Use Cases
The collaboration targets a broad demographic, ranging from individual consumers to small enterprises. According to the announcement, the tools are intended to support various user groups:
- Small Businesses and Entrepreneurs: For designing logos, marketing posters, and social media advertisements.
- Content Creators: For editing videos (Reels, shorts) and creating thumbnails or other social assets.
- Students: For developing presentations, projects, and digital portfolios.
- General Consumers: For creating personal content such as festival greetings and invitations.
This initiative makes the full suite of Adobe Express Premium features available to Airtel’s extensive subscriber base for the duration of the one-year promotional period.
Commenting on the partnership, Siddharth Sharma, CEO — Connected Homes and Director — Marketing, Bharti Airtel, said:
This partnership is about more than technology. It is about empowering millions of Indians with cutting-edge AI tools to create and innovate. From a student crafting their first resume to a small business owner designing a poster or a creator editing videos for followers, we want to empower every Airtel customer with the tools for self-expression. With Adobe Express, world-class creative tools are no longer a luxury—they’re a reality for every Indian.
David Wadhwani, President, Creativity & Productivity Business, Adobe, said:
We are committed to empowering everyone to create and stand out with Adobe Express, the quick and easy create-anything app. We are excited to partner with Airtel to bring Adobe Express Premium to millions of people across India for free, accelerating the growth of India’s vibrant creator economy and enabling people to easily produce standout content, whether boosting their careers, growing their businesses or promoting their passions.