In a move aimed at expanding affordable digital connectivity across India, itel has announced a strategic collaboration with Reliance Jio. Under this partnership, users of itel’s 4G feature phones are now eligible to access Jio’s low-cost connectivity plans, including the Rs. 123 monthly recharge option.
Previously exclusive to Jio’s own feature phones, this suite of recharge plans is now compatible across itel’s entire 4G feature phone portfolio.
Key Features of the Jio-itel Tariff Plans
The partnership extends multiple long- and short-term tariff options to itel users, all featuring a standard daily data allocation of 0.5GB alongside unlimited voice calls to any network. The available plans include:
| Plan Price | Validity Period | Total Data Offered |
| Rs. 123 | 28 Days | 14 GB (0.5 GB/day) |
| Rs. 234 | 56 Days | 28 GB (0.5 GB/day) |
| Rs. 369 | 84 Days | 42 GB (0.5 GB/day) |
| Rs. 1,234 | 336 Days | 168 GB (0.5 GB/day) |
Industry estimates suggest that migrating to the baseline Rs. 123 plan could result in annual savings of approximately Rs. 1,000 for standard Indian feature phone consumers compared to alternative market offerings.
Market Presence and Consumer Support
The initiative leverages itel’s established distribution and service infrastructure within the Indian market. The brand’s current footprint includes:
- Retail Network: Presence in more than 1.3 lakh retail outlets nationwide.
- Service Infrastructure: A support network comprising over 1,000 authorized service centres.
- Warranty Policy: A 1-year counter-replacement offer for manufacturing defects, allowing consumers to replace faulty feature phones directly at retail points within 12 months of purchase.
Driving Digital Inclusion in “Bharat”
By integrating Jio’s budget-friendly data and voice packages with affordable hardware, the collaboration aims to lower the barrier to entry for 4G connectivity in rural and semi-urban markets (often referred to as Bharat).
Over the past decade, itel has scaled its operations to span more than 80 countries globally, diversifying its portfolio into smartphones, televisions, solar products, personal grooming electronics, and home appliances.
This latest move aligns with the company’s broader strategy of targeting value-conscious consumer segments looking to meet daily technological needs without prohibitive upfront or recurring costs.