Amazon has announced a major expansion of its ultra-fast delivery service, Amazon Now, scaling its operations to reach 100 cities across India. To facilitate this growth, the company is expanding its specialized fulfillment infrastructure to include over 1,000 micro-fulfillment centers (MFCs) nationwide.
The initiative is also designed to integrate agricultural supply chains, enabling more than 16,000 farmers to supply their produce directly to consumers through sellers operating on the Amazon Now platform.
Geographic Coverage
The expansion brings the quick-commerce service to a mix of metropolitan and non-metropolitan areas. Amazon Now is now accessible to customers in the following newly added cities, alongside its existing operations in Mumbai, Delhi-NCR, and Bengaluru:
- Metros: Chennai, Hyderabad, Kolkata, Pune
- Tier 2 & Tier 3 Cities: Ahmedabad, Amritsar, Chandigarh, Jaipur, Kanpur, Kochi, Lucknow, Mangalore, Meerut, Mysore, Panipat, and Vizag.
Product Selection and Delivery
Amazon Now is designed to deliver a curated selection of thousands of daily essentials within minutes. The available product categories include:
- Groceries (including fresh fruits, vegetables, and frozen foods)
- Personal care, fashion, and beauty products
- Small home appliances
- Baby products and pet supplies
- Healthcare supplements
Infrastructure and Operational Mechanics
The backbone of Amazon Now relies on a network of strategically located micro-fulfillment centers. These compact, technology-enabled facilities are positioned close to residential neighborhoods to minimize delivery times. The centers utilize advanced inventory management systems that optimize product placement by analyzing hyperlocal demand patterns.
Investment Context
This rapid expansion of Amazon Now falls under a broader corporate investment of over ₹2,800 crore (approximately USD 300 million) in India. According to the company, these funds are allocated toward strengthening its operational network while implementing measures to ensure the safety, health, and financial well-being of its associates.
How to Access the Service
Consumers can check the availability of Amazon Now in their specific area by opening the standard Amazon.in mobile application. The service is accessible via a ‘lightning’ Now icon located on the top banner of the app’s interface.
Regarding this, Harsh Goyal, Vice President – Everyday Essentials, Amazon India, said:
Customers continue to enjoy Amazon Now, appreciating our delivery speed, value and selection — especially the quality of fresh produce sourced directly from farmers. Encouraged by this success, we have further accelerated our expansion plans and will scale Amazon Now to 100 cities, fuelled by a network of more than 1,000 micro-fulfilment centres.
This expansion will also help more than 16,000 farmers to leverage our technology & operations to take their produce directly to customers through sellers on Amazon Now. Customers continue to get the convenience of our fastest delivery speeds on the largest selection offered by our sellers — thousands of daily essentials including perishables in minutes, over a million items on the same day, and another 4 million the next day on Amazon.in.