Samsung TV Plus, a free ad-supported streaming television (FAST) service, has announced the launch of a new comedy-focused channel in India called “Kings of Comedy.” The channel consolidates several popular Hindi comedy programs into a single, dedicated broadcast feed.
Channel Programming and Accessibility
The new channel focuses on Hindi general entertainment and is available exclusively on compatible Samsung Smart TVs. Key features of the launch include:
- Featured Shows: The programming lineup includes continuous broadcasts of established Hindi television shows such as Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao.
- Direct Access: The channel is integrated directly into the Samsung TV home screen.
- No Paywall: The service requires no subscription fee and no user login to access the content.
Platform Growth and Anniversary Statistics
The introduction of the “Kings of Comedy” channel coincides with the 5th anniversary of the Samsung TV Plus service in India. Alongside the launch, Samsung released data regarding the platform’s recent viewership trends and overall catalog size, both domestically and internationally.
Samsung TV Plus Platform Metrics:
| Metric | Reported Data |
| Monthly Active User (MAU) Growth (India) | 42% increase |
| Total Viewing Hours (India) | More than doubled |
| Content Library (India) | Over 180 free channels across 14 languages |
| Content Categories (India) | News, movies, entertainment, and infotainment |
| Global MAUs | Over 100 million |
| Global Content Library | Over 4,500 channels |
The “Kings of Comedy” channel is currently live and available for viewing on all compatible Samsung Smart TVs in India directly through the Samsung TV Plus application.
Regarding the launch, Kunal Mehta, General Manager, Head of Business Development, Samsung TV Plus India, said:
Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Five years in, our focus remains the same. Take the content people know and make it effortless to access on connected television. No subscription, no friction, just great TV.