Samsung recently launched its latest smartphones in the A-series lineup: the Galaxy A57 5G and the Galaxy A37 5G. These new devices focus heavily on integrating artificial intelligence into everyday functionalities, prioritizing on-device processing to improve efficiency, speed, and data security. The updates span across communication tools, virtual assistants, hardware performance, and photography.
Key Communication and Voice Features
The new devices introduce several AI-driven tools designed to improve how users handle calls and voice data:
- Direct Voicemail: This feature allows callers to leave messages when a call goes unanswered. The system aims for high voice accuracy so the user can hear the message in the caller’s original tone. These messages are transcribed by AI and stored securely on the device, functioning independently of network operator voicemail services.
- Enhanced Translation & Transcription: Designed for multilingual use, this tool converts voice to text and translates it in real-time. In India, it currently supports English, Hindi, and Gujarati.
- Call Captions & Voice Focus: For users in noisy environments like traffic or public transit, Call Captions provide simultaneous real-time transcription of phone calls. Additionally, Voice Focus works to actively filter out ambient background noise during calls.
A Multi-Assistant Ecosystem
Moving away from relying on a single AI platform, Samsung has integrated a multi-assistant ecosystem into the new One UI 8.5 interface. Users now have the flexibility to choose between Bixby, Gemini, and Perplexity depending on which assistant is best suited for specific tasks, such as content summarization, device control, or general information searches.
Hardware Upgrades and On-Device Processing
To support these new AI capabilities without relying heavily on cloud computing, Samsung has upgraded the internal processors for better Neural Processing Unit (NPU) performance:
- Galaxy A57 5G: Equipped with the Exynos 1680 processor, which delivers a 33% increase in NPU performance compared to its predecessor.
- Galaxy A37 5G: Powered by the Exynos 1480 processor, showing a 162% improvement in NPU performance over the previous generation.
These hardware improvements enable the phones to execute complex tasks—like image processing and visual searches—faster and more securely directly on the device.
Upgraded Photography and Visual Search
The camera systems and visual search tools have also received notable AI integrations:
- Circle to Search with Google: This visual discovery tool has been upgraded to allow users to search for multiple objects within a single image directly from their screen, eliminating the need to switch between apps.
- AI Camera Automation: The camera software automatically adjusts exposure, detects subjects, and refines details to reduce image noise and maintain natural skin tones.
- Advanced Editing Tools: The on-device Object Eraser has been improved for removing unwanted elements from photos. Additionally, a new Best Face feature can combine multiple frames of a group photo to select the optimal expression for each person.
System-Wide Privacy Alerts
Beyond individual applications, AI is embedded into the core operating system. One UI 8.5 introduces new AI-driven privacy alerts that actively notify users whenever an application attempts to access sensitive device data, such as contacts, location, or photo galleries.
The Samsung Galaxy A57 5G and Galaxy A37 5G are now available to pre-order from Samsung exclusive and partner stores, Samsung.com, and other online platforms like Amazon.in and will roll out starting April 10th.