Sony India today introduced the BRAVIA 5 98″ (249 cm), the biggest and most immersive model in its acclaimed BRAVIA television series.
The 98-inch BRAVIA 5 features the Advanced AI Processor XR, which uses a unique blend of artificial intelligence and cognitive intelligence to analyze signals and content similarly to how humans see and hear. This dual processing enhances picture realism, delivering natural and lifelike images.
Equipped with XR Backlight Master Drive technology, the TV uses an array of independently controlled LEDs paired with precision dimming algorithms. This enables ultra-bright highlights and deep blacks, delivering breathtaking contrast and a wider dynamic range while maintaining clarity and detail across both bright and dark scenes.
The BRAVIA 5 supports Dolby Vision and Dolby Atmos, offering cinema-quality visuals with richer colors, deeper contrast, and superior brightness, alongside immersive 3D spatial audio. This combination provides a complete cinematic experience at home.
Additional Features
- Studio Calibrated Mode: Delivers picture quality that matches filmmakers’ original vision for home viewing.
- Prime Video Calibrated Mode: A new addition alongside Netflix Adaptive Calibrated Mode and Sony Pictures Core Calibrated Mode, it automatically adjusts picture settings for Prime Video movies, shows, and live sports.
- Sony Pictures Core: Provides access to Sony Pictures films in top image quality with enhanced formats, utilizing the TV’s advanced display and audio capabilities.
Quick Specs: Sony BRAVIA 5 98″
- Screen Size: 98″ (248 cm) 4K UHD (3840×2160), Mini LED LCD
- Processor: XR Processor
- Refresh Rate: 120 Hz
- Display Tech: XR Backlight Master Drive, XR Contrast Booster 10, XR TRILUMINOS PRO™
- HDR: HDR10, HLG, Dolby Vision
- Audio: 40W output, Dolby Atmos, Acoustic Multi-Audio speakers
- Operating System: Android TV (Google TV)
- Connectivity: Wi-Fi 6, Bluetooth 5.3, 4 HDMI (4K120, eARC, VRR), 2 USB ports
- Dimensions (W×H×D): 2199 × 1325 × 488 mm (with stand)
- Weight: 71.4 kg (with stand)
- Tuner: DVB-T/T2, DVB-S/S2
- Included Accessories: Power cord, remote, stand, setup guides
- Warranty: 3 year
Pricing and Availability
The BRAVIA 5 98″ (model K-98XR55A) is priced at Rs. 6,49,990 and is available at Sony retail stores (Sony Center and Sony Exclusive), ShopatSC.com, major electronics outlets, and leading e-commerce platforms in India.
Special Launch Offers:
- Three-year comprehensive warranty
- Rs. 25,000 cashback on select credit cards
- Curated fixed EMI option of Rs. 19,995 per month for easier purchase