After teasers, Amazon India has announced that its 9th edition of Prime Day event is scheduled to run from 12:00 AM on July 12 to 11:59 PM on July 14, 2025, offering 72 hours of deals, savings, new product launches, and exclusive entertainment tailored for Prime members.
Event Details and Offers
During the three-day period, Prime members will have access to a variety of offers. This includes a 10% saving on payments made with ICICI Bank Credit & Debit cards, SBI Credit Cards, and on EMI transactions using ICICI Bank Credit Cards and SBI Credit Cards.
Thousands of new products are set to launch, with over 400 Indian and global brands participating, alongside offerings from Small and Medium Businesses (SMBs). Brands such as Harley Davidson, Samsung, Intel, OnePlus, iQOO, HP, Asus, Boat, Lenovo, Mokobara, American Tourister, Puma, Adidas, Libas, Van Heusen, Allen Solly, USPA, Borosil, Agaro, Atomberg, and Crompton are among those expected to feature new launches.
Additionally, more than 1,600 new products from SMBs, including Phool, Alpino, and Indigenous Honey, will be available across various categories.
Key Highlights of Prime Day 2025:
- Extended Shopping Window: 72 hours of access to deals and discounts, from July 12 to July 14.
- New Product Launches: Thousands of new products from over 400 top Indian and global brands, as well as SMBs.
- Delivery Benefits: Prime members will continue to receive fast and free delivery, including same-day delivery on over 10 lakh products and next-day delivery on over 40 lakh products.
- AI-Powered Shopping: The generative AI-powered shopping assistant, Rufus, will be available to assist customers with product information, comparisons, and recommendations.
- Bank Offers: 10% savings on transactions using ICICI Bank Credit & Debit cards, SBI Credit Cards, and EMI options on these cards.
- Amazon Pay Benefits: Up to 25% off on flight tickets, up to 50% off on hotel bookings, up to INR100 cashback on movie tickets, and up to INR100 instant cashback on adding INR1,000 or more to Amazon Pay balance. Up to INR8,000 off on international flight bookings.
- Entertainment: Prime Video will premiere 17 new series and movies across multiple languages. Amazon Music will launch the multi-lingual playlist “Baelist” featuring new and trending love songs, along with exclusive in-app Artist videos.
- Alexa Integration: Customers can use Alexa on Echo smart speakers to add items to their shopping cart and track orders.
Amazon Pay ICICI Bank Credit Card Offers:
The Amazon Pay ICICI Bank credit card will offer a zero joining fee. During Prime Day 2025, cardholders will receive a 5% instant discount on their shopping. Prime members using the card will also receive an always-on 5% cashback. Enhanced welcome rewards of up to INR3,000 are available for Prime members, while non-Prime members can receive up to INR2,000 in welcome rewards, including a discount on Prime membership.
Prime Day 2025 will also feature savings of up to 25% off on flights and up to 60% off on hotels.
Prime Membership Options:
Customers interested in participating in Prime Day can join Prime with various membership options:
- Annual Prime membership: INR1,499, offering full shopping and entertainment benefits.
- Prime Lite: INR799, providing full shopping benefits and limited Prime Video access.
- Prime Shopping Edition: INR399, tailored for customers primarily seeking shipping and shopping benefits, excluding digital or entertainment services like Prime Video or Amazon Music.
Further details are available on the Amazon India website.