boAt has extended its association with Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT), continuing as their Official Audio Wearables Partner during the ongoing T20 cricket season.
‘Real Se Bhi Clear’ Campaign
To mark the occasion, boAt launched a new campaign titled ‘Real Se Bhi Clear’, highlighting its Aavante Soundbar range. The campaign features a high-energy ad film starring cricketers Virat Kohli, Liam Livingstone, and Krunal Pandya in a sound-first narrative, demonstrating how boAt’s audio technology enhances key cricket moments.
The campaign was conceptualized by Talented Agency’s Reya Reji and Nasreen Talukdar, who handled Creative & Brand Strategy. The team said,
The ‘Real Se Bhi Clear’ campaign celebrates the game through powerful sonic storytelling centered around fan culture and product superiority. The focus was to reignite love for the sound of cricket and get fans to transition from mute-viewing to excitement-packed sound-on viewing.
Kunal Pardeshi, Director, added that the goal was to create a lasting sound mnemonic for cricket fans. He noted that bringing the ‘tock-tock’ sound to life was enjoyable, and having Richard Illingworth make his ad debut was a great addition.
boAt Aavante Soundbar
boAt’s Aavante Soundbar range is designed to replicate stadium-like audio quality in homes, delivering clear crowd cheers, bat cracks, and match tension. The brand believes this elevates the at-home cricket-watching experience beyond live matches.
Commenting on the partnership and campaign, Vedansh Kumar, Head of Brand Marketing at boAt, shared,
At boAt, we don’t just create audio gear — we create experiences. With the ‘Real Se Bhi Clear’ campaign and our ongoing collaboration with RCB and GT, we’re ensuring fans feel every snick, every sledge, and every six as if they were in the stadium. We’re here to amplify the passion of fandom.