Ferrari and Qualcomm just announced a strategic technology collaboration in an aim to accelerate its digital transformation of Ferrari. Qualcomm said that it will serve as Ferrari’s systems solutions provider for its upcoming Ferrari road cars, and it will also be a Premium Partner for the Scuderia Ferrari Formula 1 team and Ferrari eSports team.
As a part of the partnership, Ferrari will use utilize the Snapdragon Digital Chassis in Ferrari road cars. The Snapdragon Digital Chassis feature open and scalable cloud-connected platforms for next-generation vehicles, which includes telematics and connectivity, the digital cockpit, as well as ADAS functions and utilizes a unified architecture for an enhanced safety and immersive digital experiences that Qualcomm says is updatable throughout the lifetime of the vehicles.
As a part of the agreement, Qualcomm Technologies and its partners will also work with Ferrari to design, develop and integrate Ferrari’s digital cockpits.
Qualcomm also said that it be a Premium Partner of the Scuderia Ferrari Formula 1 team at the start of the 2022 FIA Formula One World Championship race season, where Snapdragon will be featured on the new Scuderia Ferrari’s F1-75 single-seaters. Additionally, the Maranello marque’s eSports activities will also be part of the official partnership.
Commenting on the partnership, Benedetto Vigna, Ferrari CEO, said:
We believe innovation requires market leaders working together. Thanks to this agreement with Qualcomm Technologies, we expand our knowledge in digital technologies and web 3.0, areas with great potential for automotive and motorsport. We believe valuable partnerships, and a distinctive Ferrari interpretation, ultimately enhance product excellence.
Cristiano Amon, President and CEO of Qualcomm Incorporated, said:
We are excited to see our automotive technology leadership play an integral role in this new strategic relationship with Ferrari. We look forward to helping shape what the future holds as we work together to bring world-class driving experiences to their customers through our Snapdragon Digital Chassis.