Vivo India today appointed Nipun Marya as the new CEO of its iQOO brand. He served as Director, Brand Strategy for Vivo India for five years, and will be responsible for driving the growth of iQOO brand and its operations in India.
The new iQOO India CEO said that it is looking to double its online market share from the current 5 to 10% share in the mid-premium segment by the end of 2022.
iQOO smartphones are manufactured at Vivo’s Greater Noida facility and uses 600+ Vivo service centres for after sale services.
Regarding his new role, Nipun Marya said:
iQOO India is at an exciting juncture right now. Today, its success is evident as a premium, high-performance brand that has seen enthusiastic acceptance amongst young buyers. Our smartphones, like iQOO 7, Z5 and Z3 have been the highest rated smartphones in their respective segments on Amazon. This inspires us to further strengthen our ambitions to bring a bold line of breakthrough innovations in future products.
Jerome Chen, CEO, Vivo India, said:
Nipun has successfully led vivo’s expansion and brand evolution in the India market. His deep understanding and consistent focus on consumer understanding have helped vivo grow its brand strength and preference over the years. We are delighted to see him assume charge as iQOO’s CEO and are confident he will play a pivotal role in cementing the brand’s position within the India market.