Samsung Frame TV (2021) QLED 4K TV range with customizable bezels launched in India starting at Rs. 61,990

Samsung has launched the 2021 edition of their Frame TV in India, this time featuring a thinner design and customizable bezels. This 4K QLED TV is designed to be a style statement in house, with many built-in features to showcase art, photos memories and more.

While most TVs are designed to melt in the background of a home to lend focus to the content it displays, the Samsung Frame TV stands out with its bold design and colourful bezels. The bezels are magnetically mounted and can easily be replaced to suit the ambience of the user’s living space. The TV also comes with a Slim Fit Wall-Mount and support for Samsung’s One Connect Box, which help the TV appear as a real photo frame on a wall.

It comes with many art focused features, such as an Art mode, where the TV displays artwork and photos instead of a black screen when turned off. Users can choose and curate their personal collection from 1400 artworks from the Art Store, or select from their own personal photo collection via the SmartThings app or a USB flash drive, to display them in Art Mode.

When in Art Mode, the TV can use its motion and brightness sensors to detect when a user is nearby or the ambient levels to automatically adjust the backlight and colour tone to create a more natural illumination.

Enabling this viewing experience is Samsung’s QLED display technology, powered by Samsung’s own Quantum Processor 4K and Dual LED backlight for near lifelike colours, enhanced contrast and improved viewing angles. The TV also supports various advanced audio technologies such as SpaceFit Sound and Q-Symphony.

The 2021 Samsung Frame TV  comes in 4 sizes 43-inch, 50-inch, 55-inch and 65-inch, will be available for purchase from June 12th on Amazon, Flipkart and Samsung Shop for a starting price of Rs. 61,990.

Samsung is offering an early bird offer between June 12 to June 21, where customers will get a complementary bezel worth up to Rs. 9,900. Along with this, Samsung is also customers with a cashback offer Rs. 3,000 on No Cost EMIs on HDFC debit and credit cards.