Xiaomi ramps up ‘Make in India’ initiative with new Smartphone and Smart TV factories

Mi India completed 5 years of the ‘Make in India’ initiative. Mi India was earlier manufacturing all of its smartphones in India via its manufacturing partners: Foxconn and Flex. However, the company has been ramping up its Indian smartphone manufacturing during the pandemic over the last 9 months.

In a recent move, Mi India has onboarded two new manufacturing partners – DBG and BYD – for manufacturing smartphones in India.

DBG, which is already operational in Haryana, enables an increase in monthly manufacturing capacity by about 20%. The second facility with BYD which will go live in Tamil Nadu in the first half of 2021 is also expected to contribute significantly to the production capacity.

According to the company’s claims, Mi India manufactures more than 99% of its smartphones locally in India. The majority of the components such as PCBA (mother-board), sub-board, camera module, battery, back panel, USB cable, chargers, boxes, and other components are locally sourced or locally manufactured in India.

These components are being manufactured by partners such as Sunny India, NVT, Salcomp, LY Tech, Sunvoda, and many more. All these components contribute to more than 75% of the value of smartphones.

On the other hand, the company has onboarded a new manufacturing partner – Radiant Technology for manufacturing smart TVs. Notably, Radiant Technology has set up a manufacturing plant in Telangana. With this move, 100% of the smart TVs sold are now Made-in-India, claims the company. To date, Mi India has already sold 3 Million units of Made-in-India smart TVs.

With the new manufacturing plant, the local employment crosses 60,000. This 60,000 strong workforce has been built over the last six years since its inception in 2014 – and comprises partners from manufacturing, after-sales, offline sales, logistics, and corporate employees (team members exclusively working for Mi India).

Speaking on the initiatives, Manu Kumar Jain, MD, Mi India said,

2020 was an exceptional year, the pandemic led to multiple challenges disrupting the entire global and India supply chain. Despite this, the Mi India team worked together to further expand our local supply chain and manufacturing capability. It is due to the continued expansion of our local production that today, we continue to maintain our leadership in the smartphone and smart TV market space and emerged as the most trusted smartphone brand.

Being committed to India’s growth, Mi India was one of the first adopters of the Honourable Prime Minister’s Make-in-India initiative, back in 2015. Today we are renewing our commitment by adding new manufacturing partners such as DBG and BYD for smartphones and Radiant technology for smart TVs. Now 99% of our smartphones and 100% of our smart TVs are manufactured in India and the majority of the components for smartphones will be locally manufactured or sourced from India. We hope to play a small role in building India as a global manufacturing hub.

In 2020, when organizations were downsizing their workforce, we were focused on putting together the building blocks for our growth in the India market – our employees. We generated employment for over 10,000 individuals in 2020. At Mi India, we encourage young professionals to take leadership roles. An astonishing number – 64% of our business leaders are under the age of 40. We are proud of our young and dynamic Mi India family that is willing to take risks, challenge the status quo, and most importantly – try new things.