Airtel today launched Airtel IQ, a cloud-based omni-channel communications platform that enables brands to deepen engagement with customers through timely and secure communication. It eliminates the need for multiple communication platforms for different channels, said the company.
For example, if a customer ordering food through an online platform and calling the delivery agent to find out the status of their order, the entire communication is orchestrated seamlessly and securely over Airtel IQ. The communication is encrypted and all mobile/telephone numbers are masked.
With just a slice of code, businesses can embed communication services such as Voice, SMS, IVR in their applications and digital properties across desktop and mobile, all through a unified platform. The company said that the platform has been fully developed by Airtel’s in-house engineering teams and is robust, secure, cost-efficient and intuitive.
Airtel already has many of India’s biggest companies such as Swiggy, Justdial, Urban Company, Havells, Dr. Lal Path Labs and Rapido on board as customers for Airtel IQ during the beta phase itself.
Commenting on the launch of Airtel IQ, Adarsh Nair, Chief Product Officer, Bharti Airtel, said:
At Airtel, we are obsessed with solving customer problems and Airtel IQ is first amongst several game changing products that we will be bringing to the market. Businesses are increasingly looking to cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar when it comes to brands delighting consumers. So, the next time you enjoy shopping online, ordering food from your favourite restaurant or hailing a ride, remember there’s a bit of Airtel IQ in there making it happen seamlessly and safely.