Samsung Unbox Magic 3.0 and 2020 Crystal 4K UHD TVs launched in India starting from Rs. 20900


Samsung has launched its Crystal 4K UHD and Unbox Magic 3.0 series as a part of 2020 Smart TV line-up. The new Crystal range comes in 43-inch, 50-inch, 55-inch, 65-inch and 75-inch versions. The Unbox Magic 3.0 series comes in 32-inch and 43-inch versions.

Highlights of Samsung Crystal 4K UHD TVs

  • Powered by Samsung’s Crystal Technology that offers Dynamic Crystal Display with Crystal 4K processor for a lifelike 4K resolution
  • Inbuilt AI capability upscales the content to 4K quality
  • Dual LED backlighting delivers unmatched contrast and picture quality irrespective of lighting condition and viewing angle.
  • Multi-View technology provides an enriched user experience by enabling seamless division of the screen into two parts with separate volume output control.
  • Sport an elegant three-side Bezel-less design to give a premium look to the wall.
  • Ambient display: When you project your favorite photos onto the TV screen, the TV itself blends into your décor elegantly. You can lay out multiple photos in a beautiful collage or place them in a slide show to keep the visual fresh and on point.
  • Tap View: Mirroring movies or music from your smartphone to TV is as simple as a tap. When you tap TV with your smartphone, the TV senses the tap and mirrors automatically.
  • Adaptive Sound: Adjust sound according to the content for optimal viewing experience.

The 2020 Smart TV range supports multiple voice assistants such as Samsung’s native Bixby and Amazon Alexa. Additionally, these new Smart TV models house a host of convenient features such as Personal Computer, Content Guide, Music System, Auto Hot Spot, Live Cast and Home Cloud. These have OTT platforms such as YouTube, Amazon Prime, Netflix, Disney+Hotstar, ZEE5, Eros Now, SonyLIV, Voot and so on. The Samsung’s one remote sports dedicated keys for popular OTT platforms like Netflix, Amazon Prime video and ZEE5.

Samsung offers free subscription to Office 365, along with 5 GB of cloud storage space. The Smart TV range comes with the unique Personal Computer mode and is secured by multi-layered Knox and provide seamless access to Office 365 services over the cloud.

Price and Availability

Samsung’s Unbox Magic 3.0 range will be available at a starting price of Rs. 20,900 for the 32-inch model and go up to Rs. 41,900 for the 43-inch model.

Samsung’s new Crystal 4K UHD TV range is priced at Rs. 44,400 for the 43-inch version, Rs. 60,900 for the 50-inch version, Rs. 67,900 for the 55-inch version, Rs. 1,32,900 for the 65-inch version, and Rs. 2,37,900 for the 75-inch version. These models will be available across Samsung retail partner stores and come with two-year warranty — one-year standard warranty and one-year extended warranty on the panel.

Launch offers

  • My Samsung My EMI offer, with EMIs starting at Rs. 990 for 32-inch Smart TVs, Rs. 1,190 for 43-inch Smart TVs and Rs. 1,990 for 49-inch and above Smart TVs models
  • Cashback of up to 10% on HDFC Bank, ICICI Bank, Federal Bank, SBI Cards is also available on all models.

Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram