Samsung will be launching ‘The Serif’ 4K QLED TVs in India next week. Designed by the French designer duo brothers Ronan and Erwan Bouroullec, it gives a new dimension to the way we watch TV and how it fits into luxury spaces.
“With a unique unibody design in the shape of the letter “I,” The Serif makes for a stunning addition for one’s living space, said Samsung. The latest lifestyle TV from Samsung is the only TV that comes inbuilt with NFC technology and can seamlessly connect to smartphones to stream music and other content. One just has to place the phone on top of the TV.
The Serif also offers AirPlay 2 support. With AirPlay 2 compatibility, The Serif will enable its users to play videos and music, or share photos from their Apple devices to the TV. It will also allow users to take voice control one step further with voice assistants like Alexa and Bixby directly integrated into the TV.
It has 40W 4-channel speakers with Dolby Digital Plus. Active Voice Amplifier uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing.
The Serif TV range comes in 43″, 49″ and 55″ models and will be available from a starting price of around Rs. 85,000.