Airtel has enabled free access to thousands of titles on its e-books platform – Juggernaut Books (formerly known as Airtel Books) for all its customers for a limited period, few days after Indian Government announced a 21-day lockdown to contain the spread of COVID-19.
Airtel acquired a strategic stake in Juggernaut in 2017. Juggernaut Books offers e-books and novels across a wide range of genres – love and romance, business, history and politics, fitness, diet, spirituality and classics.
Adarsh Nair, Chief Product Officer, Bharti Airtel, said:
In these unprecedented times, Airtel and Juggernaut are trying to make sure that people have more options to stay engaged as they observe social distancing. And what’s better than getting back to reading. At Airtel, we will continue to innovate and bring exciting digital content to customers across our platforms.
Chiki Sarkar, Co-Founder, Juggernaut Books said:
We set up juggernaut to find a new kind of reading and a new kind of reader for a changing India. That’s why we felt very strongly about doing something original and imaginative with the coronavirus and the country going in lockdown and people spending more time on their screens.