Samsung has launched Curd Maestro Refrigerator, which the company claims is the world’s first refrigerator that helps you make curd. “National Dairy Research Institute (NDRI) has tested and recommended the process of curd making in Samsung’s Curd Maestro”, said the company.
Curd Maestro enables curd preparation in five to six hours — five hours for soft curd, six hours for thick curd. One needs to boil and cool the milk and mix the curd culture manually, while Curd Maestro does the most crucial part of the job — fermentation. It will not only ferment the curd but will store it too. Samsung says that Curd Maestro makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions.
Curd Maestro refrigerators come with Samsung’s Smart Convertible 5 in 1 Twin Cooling technology and will be available in 244-litre, 265-litre, 314-litre and 336-litre capacities.
Samsung has also introduced India’s First Frost Free Refrigerator with Base Stand Drawer designed for extra capacity, in which you can store onions and potatoes, and India’s first five-star Direct Cool Single Door Refrigerator lineup based on new 2020 Star Ratings.
Smart Convertible 5-in-1 Twin Cooling refrigerators come with five modes — Normal, Extra Shopping, Vacation, Seasonal, and Home Alone. Twin Cooling Plus is a truly independent cooling system, with separate airflows in both the fridge and freezer, preventing unpleasant smells from foods moving between the fridge and freezer. The line-up will be available in new design patterns, Paradise Bloom and Wave that add to the aesthetic value of the products and will be available in 253-litre capacity.
Samsung launched India’s first five-star Direct Cool Single Door Refrigerators in line with new 2020 Energy norms with capacity of 198-litres last month.
Pricing and availability
Samsung’s new 2020 refrigerator lineup starts from Rs. 17,990 for the new 198-litre Direct Cool Single Door Refrigerator and goes up to Rs. 45,990 for the Smart Convertible 5-in-1 Refrigerator. Samsung Curd Maestro models will be priced between Rs. 30,990 and Rs. 45,990. These will be available across all retail channels and on Samsung Shop starting this January 2020.