Xiaomi has announced its 1000th Mi Store in India today located in Rewari, Haryana. In addition to the Mi Store launch, Xiaomi India also announced the launch of ‘Mi Studio’ which is the company’s latest addition to its new retail concept.
Mi Studios is an added extension of the Mi Homes and aim to offer a premium brand experience to Mi Fans and consumers in 50 cities. It is an optimized version of Mi Homes replicating the same Mi Home retail design and displaying modern minimalist interiors.
The new Mi Studios are located currently in Bangalore and Mumbai, with an average size of 400-600 sq.ft. Xiaomi is planning to open 200 Mi Studios by the end of 2019 across 50 cities.
According to Xiaomi, with the new Mi Store, it symbolizes the brand’s immense progress in developing effective innovative retail measures across 300+ cities and 19 states. The company also adds that it has been able to generate employment for over 2000 people.
Also, the brand aims to open over 10,000 retail stores across its four offline channels in India by the end of the year 2019. The company is also encouraging Mi Fans from small towns and villages, and other local individuals to run and operate the Mi Stores. Interested people can apply via a form that is available on Xiaomi India’s official website.
Commenting on the launch, Arvind Yadav, Head of Retail Business, Xiaomi India, said:
We are delighted to be opening our 1000th Mi Store in India, and to be introducing the all-new Mi Studio initiative. While we are excited to celebrate yet another achievement, we are also truly humbled by the increasing rate of love and admiration Xiaomi has been receiving from our Mi Fans which definitely ties in with the consistent growth our brand outreach has achieved across the offline sector in India. Furthering our offline presence, we are positive that our new Mi Studio concept will also significantly enhance our brand retail experience providing Mi Fans with the best of innovative Xiaomi products at incredibly honest pricing.