OnePlus today announced that it will be opening authorised offline stores in Bangalore, Mumbai and Kolkata on 28th July, 2018. These stores are located in Jayanagar, 4th Block in Bengaluru, Central Mall in Mumbai and South City Mall in Kolkata.
Customers can register at oneplus.in/retail-stores to be eligible for exclusive OnePlus goodies on purchase. First 100 customers at the store will also get:
- Free OnePlus 6 x Marvel Avengers Iron Man Case
- Free OnePlus branded t-shirts
Additionally, all students stand a chance to win a OnePlus Back-to-School kit on purchase and customers who Bring-a-Friend are eligible for free OnePlus 5/5T accessories.
OnePlus opened its first offline store in the form of the OnePlus Experience Store in January 2017 in Bangalore . “Since the opening of the store, OnePlus’ offline as well as online sales have grown exponentially. When compared with the OnePlus 5, OnePlus 6 sales volumes in the OnePlus Experience Store grew at a staggering 91%.,” said the company. It also opened its Authorised Store in Mumbai located at Prime Mall in Vile Parle-West in January this year.
By increasing offline touchpoints with consumers through offline stores, service centres and pop-ups, the company looks to improve customer experience by giving them first-hand opportunity to use the device before purchase. The company aims to open over 10 new offline stores in 10 key markets. Additionally, the company will also be opening an R&D centre in India in line with its commitment to make India its second headquarters.
Commenting on the announcement, Vikas Agarwal, General Manager, OnePlus India, said:
With India becoming the second headquarters for OnePlus, we are looking to increase our focus on offline to reach out to the large majority of the Indian market that prefer touch-and-feel stores for experience before purchase. However, we will continue to be a digital-first brand.