Dyson Pure Cool Link Air Purifier Review

James Dyson, the eponymous creator of British Technology company Dyson, has always had a knack for creating consumer goods that perform well but also manage to look great. Designed as lifestyle products, Dyson’s vacuum cleaners, hair dryers and yes, air purifiers, are easily recognizable as they stand out amongst the sea of competitors. Be it the bright colors, space-age design or simply quality construction, Dyson products are recognizable. For all of that though, the company commands a steep premium. Is it worth spending that much more on a prettier air purifier? Let’s find out in our review. 


The Dyson Pure Cool Link Air Purifier is a thing of beauty. A Jetsons-esque style space-age machine that in our case even has a Tron like electric blue shade! If it wasn’t obvious, we really like how the Dyson Pure Cool Link looks.

The lower part of the air purifier is essentially a cylinder with a mesh housing. Buttons are far and few here and you’ll spot a single power on-off button along the base. A small display indicated the current status of the air purifier including the current fan speed, wireless status.

Inside the base, you’ll find the glass fiber HEPA filter. The filter is obviously removable and is very easy to replace too. The filter is capable of removing 99.95% air particles that have a size greater than or equal to 0.1µm. This includes PM 2.5 and PM10 particles. This is fairly standard amongst most air purifiers and is an expected feature for a product that is supposed to clean out ambient air.

In addition to the standard air purification functionality, the Dyson Pure Link has an added advantage. Using their own air multiplier technology, the purifier doubles up as a pedestal fan. By creating a low-pressure zone, the Dyson Pure Cool Link pulls in a lot more air and pushes it out as a directed beam through the elliptical upper unit. Very discretely placed between the blades is the channel that blows out air. The implementation is very well thought out both aesthetically and in terms of how the air is output. Adequate flow without blasting you with an uncomfortable stream of air.

Of course, the most important aspect of an air purifier is to well, purify the air. Using an independent air quality monitor, we ran a few tests on the Dyson Pure Link. The air purifier took about 35-40 minutes to bring air quality to acceptable levels in a room measuring 14 ft x 16 ft x 9ft where we had artificially induced smoke. This is double the amount of time taken by the Blueair Classic 480i. As it stands, the Dyson Pure Cool Link is far from the fastest air purifiers on the market but it does a good job. We ended up keeping it running all day long but at a slower fan speed. Anything under speed 7 was extremely quiet so it wasn’t a nuisance and it did a good job keeping up in a room where the doors were opened fairly often. Dyson doesn’t specify a CADR rate for the air purifier.

Like most products these days, the Dyson Pure Cool Link too can be connected to an app over WiFi. The app mostly just replicates the functionality of the physical remote but also provides a few more bits of information including AQI levels. You can also remotely switch the air purifier on or off. The app works well enough though there is very perceptible latency. The remote on the other hand is very well designed and that’s what we ended up using most of the time.


The Dyson Pure Cool Link is a luxury product. As an air purifier, it does its job well enough but it manages to look really good while at it. And that’s really the biggest proposition here. The eye-catching design, doubling up as a pedestal fan and the ultra quiet performance takes precedence over the all-out speed and efficiency that some of the other brands bring to the table. The tower variant that we tested comes in at an eye-searing Rs. 39,000 while the desk version is just as pricey at Rs. 34,900 but hey, you can’t put a price on design and luxury can you?

Author: Dhruv Bhutani

Your friendly neighborhood techie. Currently using a Pixel 2 XL. Catch him on Twitter (@DhruvBhutani) / Facebook .