Uber just announced that it has signed Captain of the Indian Cricket team Virat Kohli as its first brand ambassador in India. It said that this is the company’s first of its kind initiative across the Asia Pacific region. Last year Gionee India signed him as its brand ambassador.
“This partnership will see Uber and Virat Kohli join hands to underscore the company’s commitment to serve billions in the country, in the years to come. This will lay the foundation for a host of brand-led interventions in 2018,” added the company.
As a brand ambassador, he will also be actively involved in a series of innovative marketing and customer experience initiatives that will be rolled out by Uber India.
Uber said that it is in a very strong position in India, gaining share of heart and mind as the most preferred ride-hailing app in India. In 2018, it will continue to focus on technology innovations that will make hailing a ride an even more seamless experience.
Commenting on the association, Amit Jain, President, Uber India & SA, said:
We are extremely delighted to sign on Virat Kohli to bat as brand ambassador for Uber India. His commitment to India on and off the field is commendable – from bagging world titles for the country to advocating positive change, he is invested in making a difference to the community at large. In Virat, we’ve found a partner who reflects the drive we share with everyday India, while embodying our commitment to serving the country. Today, we are the most-preferred ride-hailing service in this market and we will continue to invest and innovate in ways that will benefit our driver partners and riders.
Virat Kohli, Captain, Indian Cricket team said:
As a cricketer, I travel a lot and I have personally enjoyed the seamless experience of booking an Uber. It’s great to see how the company is using technology to revolutionize the way people move around cities and is empowering millions by creating economic opportunities. I am very excited to join hands with a company that is so committed to people and cities they operate in.