YU today announced that it appointed Bharat Singh Malik as the Vice President of Service, Deepak Dahiya as Head of Sales – South and West region and Chandra Kishore as the Head of Sales – North and East region. The new move is aimed at building a robust offline sales network and increasing its focus on customer service. The company launched its YU Yunicorn smartphone recently.
Bharat led the same function for Micromax, the parent brand of YU. He will aggressively chart out a clear-cut service and support strategy to help YU enhance its customer service. Deepak and Chandra will work to boost the online sales, while driving YU’s physical footprint across the country.
Deepak Dahiya has over 9 years of experience and has been associated with Micromax since 2007 in different roles. He will be a key resource to accentuate its successful journey in the West and South India markets. Chandra has been with Micromax since 2008 and will work to expand YU’s presence in some of the largest markets in North and Eastern India.
Commenting on the new appointments, Shubhodip Pal, Chief Operating Officer, YU Televentures said:
In a very short span, the agility with which we moved, the products that we introduced, the way our users interacted with us and the feedback that we received from the developer community, has been defining and extraordinary. While in the first phase we focused on taking crucial steps towards consumer confidence and brand acceptability, in the second phase we will strengthening our national presence and growth potential to reach newer audience. This core team brings with them a wealth of experience, which is exceedingly valuable at this juncture of our growth story.