Swipe Telecom has announced a new online-only sub-brand called Elite, which will include premium smartphones. The first Elife series smartphones will be priced between Rs. 5,000 and Rs, 15,000, and the first Elite smartphone will launch in August, said the company.
Several companies have started launching online-only brands. Xolo recently launched its first BLACK smartphone in partnership with Flipkart. Swipe says that the Elife smartphone will be launched exclusively on a leading e-commerce portal, but it did not reveal any other details. It is planning to launch a new smartphone under Elite brand every two months after the first launch in August. Swipe is also looking to spend INR 2 million on marketing and promotional activities.
Commenting on the announcement of new brand, Shripal Gandhi, Founder & CEO of Swipe Technologies said:
There is a growing demand for our products online and the traction has increased by almost 200% during the last year. With changing purchasing patterns of the smartphone users, Swipe’s upcoming offering through this new brand Elite will be available for sale only on e-commerce websites. The idea is to introduce a premium and superior smartphone that caters to extremely aspirational and tech savvy high-end youth segment.