Coolpad partners with Snapdeal for upcoming Dazen brand of smartphones


Chinese smartphone maker Coolpad on Wednesday announced its exclusive partnership with e-commerce player Snapdeal for India.

The firm has been teasing that it will launch an affordable online-only ‘Dazen’ brand of devices in India in the month of May, a similar sale model like the popular Chinese brand Xiaomi. Pricing of Dazen smartphones are intended in a range of Rs. 5,000 to Rs. 20,000.

Founded in 1993, Coolpad’s headquarter is in Shenzen. Recently, it appointed Varun Sharma as the India head, who joined from Flipkart where he was the Director of Strategic Alliance. The company also intends to set up a research and development centre in Bengaluru.

Commenting on the partnership Varun Sharma, said:

“The Indian smartphone consumer today is consistently pushing the envelope on value proposition. With Coolpad Dazen, we want to lead the next wave of disruption in the Indian smartphone market, with high quality devices, game-changing specs and innovation designed specially for our Indian customers. This is possible because of our relentless focus on innovation with our in-house R&D and immense manufacturing scale.”

Snapdeal’s Tony Navin, Senior Vice President – Electronics and Home, commented:

“We are excited to be partnering with one of China’s leading smartphone manufacturers, Coolpad as they enter the Indian market. The brand is renowned for high quality products and has been first-to-market with many innovations including curved screen phone, dual rear camera and unibody inside phone. At Snapdeal, we are committed to making Coolpad’s maiden launch in India a big success. We are positive that we will see a tremendous response from our wide user base towards this launch. ”

The manufacture also announced that it will also get its patented ‘frameless smartphone’ later this year. We don’t know about the device, but guessing by what the firm has recently launched in China, we assume that the company will go for its recently launched frameless/ bezel-less Coolpad Tiptop Pro smartphone.

The Coolpad Tiptop Pro features a 5.5-inch bezel-less full-HD (1080×1920 pixels) display, a 64-bit octa-core Snapdragon 615 processor, a 2GB of RAM, 8GB of built-in storage, a 13-megapixel camera (f/2.0 aperture), a 5-megapixel front camera, 4G LTE connectivity, and runs Android 4.4.4 KitKat with Coolpad’s UI skinned on top.


The device also boasts of a fingerprint scanner positioned just like HTC One Max – below rear camera. It is priced at CNY 1,000 (approximately Rs. 10,000/ $160).

Author: Hitesh Arora

From making Gadget and Auto videos for TV and online media, this guy landed up in Tech Writing. He has his heart at the right place when it comes to finding deals online. You will always find him suggesting people which device to buy. Hitesh calls himself a TV buff, who loves cooking, eating, dancing, and sleeping. You can follow him on Twitter @hitesharoraa