Micromax announced the original YU YUREKA at the end of last year as the first phone in its YU range of smartphones that are powered by CyanogenMod OS. Earlier this year in May, Micromax also announced the YU YUPHORIA which was a model that was priced below the YUREKA. The YUREKA was launched at a retail price of Rs 8999 while the YUPHORIA was launched at a retail price of Rs 6999. Now, we have another addition to the YU family of devices – the YU YUREKA PLUS at a retail price of Rs 9999.Let us take a closer look at the YUREKA PLUS and see what has changed compared to the original.
Lenovo introduced the A7000 as the successor to the A6000 at MWC 2015 shortly after the latter’s introduction in January this year. They then introduced the A6000 Plus as an upgraded version to the A6000 and most recently they introduced the K3 Note which is an upgraded version of the A7000. The A6000, A6000 Plus, A7000 and K3 Note are all selling harmoniously at prices of Rs 6499, 7499, 8999 and 9999 respectively. That is quite a lot of choice for consumers and it caters to the needs of a wide variety of customers even though all are quite similarly priced and specc’d. As a result, Lenovo has been doing quite well recently. Micromax’s YU range of devices included the YU YUPHORIA and YUREKA priced at Rs 6999 and 8999 respectively. To up the ante, YU has launched the YUREKA PLUS which is to the YUREKA what the K3 Note is to the A7000. Like the K3 Note, the YUREKA PLUS is also priced at Rs 9999. So let’s see what is different between these two handsets that are going head to head in the market.
The YU YUPHORIA was launched on 12th of May at an event in Delhi. We brought to you the hands on with the device as well as a spec comparison with its closest rival – the Xiaomi Redmi 2. Now it is time to see how the device stacks up against its older brother, the YUREKA.
Yu is going to unveil the 2nd device of the company the Yuphoria at an event in New Delhi today and we are going to try to live blog it for you minute by minute 3G connectivity permitting. While some of the features of the device such as 4G LTE support, HD display and Cyanogen OS 12 OS are already known , we are still waiting for the official specs and pricing to be revealed later today.Stay tuned to this page for the latest updates about the latest device from Yu which is the successor to the Yureka Continue reading “Yu Yuphoria Event Live Blog & Live Stream”
We recently caught up with Rahul Sharma, the man behind Yu which has launched the Yureka device in the market and is having a tough time keeping up with demand on Amazon India.Yu is a new brand in the Indian smartphone market. The company is a 100% subsidiary of Micromax, one of the most popular names in the sub-continent.We had a chance to talk to Rahul Sharma – the co-founder and the CEO of Yu about the company’s progress and of course we asked questions that would answer all your queries. Continue reading “An Interview with Rahul Sharma, Co-founder and CEO Yu”