Google has outlined its approach to agentic commerce, a shopping model where AI systems assist users from discovery through purchase. The strategy was presented by Sundar Pichai, CEO of Google and Alphabet, who described the shift as a platform-level transition for retail driven by conversational AI. Continue reading “Google expands agentic commerce with UCP, AI agents, and native checkout”
YouTube is revamping its streaming experience for both viewers and advertisers. In a Kantar survey, over half of weekly video viewers reported that YouTube was the first app they opened on their TV screens. Continue reading “YouTube gets redesigned ads interface for viewers and advertisers”
A recent study shows that Google is the first place shoppers in the USA go to discover or find a new brand or product. Google says that it has seen that about 50% of online shoppers said images of the product inspired them to purchase, and increasingly, they’re turning to Google Images. Continue reading “Google introduces new shoppable ads on Google Images”
