Google expands agentic commerce with UCP, AI agents, and native checkout

Google has outlined its approach to agentic commerce, a shopping model where AI systems assist users from discovery through purchase. The strategy was presented by Sundar Pichai, CEO of Google and Alphabet, who described the shift as a platform-level transition for retail driven by conversational AI. Continue reading “Google expands agentic commerce with UCP, AI agents, and native checkout”

Microsoft expands AI commerce tools with Copilot Checkout and Brand Agents

Microsoft has announced new commerce capabilities for its AI ecosystem with the introduction of Copilot Checkout and Brand Agents. The features are designed to support shopping journeys that begin with AI-assisted discovery and progress directly to purchase within the same interaction. Continue reading “Microsoft expands AI commerce tools with Copilot Checkout and Brand Agents”