Samsung India has launched its seasonal retail initiative, titled the ‘Big, Bigger, Biggest’ campaign, introducing a suite of promotional deals, bundled hardware, and financing schemes across its range of Vision AI-powered televisions.
Aimed at consumers upgrading their home entertainment setups during the festive shopping period, the campaign covers screen sizes spanning from 32 inches to 115 inches.
Bundle Offers and Purchase Incentives
As part of the promotion, select models come bundled with premium complimentary hardware. Depending on the television purchased, eligible buyers can receive:
- A complimentary Samsung Soundbar valued up to INR 1,10,990.
- A complimentary Samsung Vision AI TV valued up to INR 1,59,990.
In addition to bundled products, the campaign provides financial incentives including up to 20% cashback, zero down-payment financing schemes, and a 3-year comprehensive warranty. For customers residing within designated municipal limits, Samsung has introduced an expedited installation turnaround, offering setup within four hours of registering a request, subject to standard terms and conditions.
Platform Capabilities and Ecosystem Integration
Samsung’s Vision AI televisions integrate automated audio and visual processing designed to optimize display clarity and sound output according to on-screen content. The hardware interfaces with the company’s SmartThings platform to facilitate connected-device management across household environments.
Alongside hardware capabilities, the lineup incorporates Samsung’s regional software and service ecosystem, labeled ‘Made for India’ Plus Benefits. This package aggregates several proprietary services:
- Samsung TV Plus: An integrated content platform providing free access to more than 200 streaming channels.
- Samsung Art+: A three-month trial access to the digital Art Store, allowing users to display curated visual art when displays are idle.
- Samsung Sound+ & Care+: Dedicated audio tuning enhancements paired with extended service warranty coverage.
- Samsung Finance+: Paperless point-of-sale financing options for retail buyers.
- Software Longevity: Guaranteed operating system upgrades for up to seven years from release, extending software support across the product lifecycle.
The campaign and its associated retail terms are available through authorized Samsung retail partners, brand stores, and digital storefronts across India throughout the festive window.
Regarding this, Viplesh Dang, Vice-President of the Visual Display Business, Samsung India, said:
Diwali is a time when families and friends come together to celebrate, share joyful moments and create lasting memories. With our Vision AI-powered big-screen TVs, Samsung is bringing larger, smarter, and more immersive home entertainment experiences to consumers. With exciting festive offers, flexible payment options, cashbacks, and value-added services, we are making it easier for families to bring home a bigger screen and enjoy an enhanced entertainment experience this festive season.