Samsung has announced its 2026 Vision AI TV lineup in India, expanding across Micro RGB, OLED, Neo QLED, The Frame, Mini LED and UHD categories. The new range focuses on expanding AI-powered capabilities across all models to deliver improved picture processing, sound optimisation and personalised viewing experiences.
The company also highlighted that it has remained the Global No. 1 TV brand for 20 consecutive years. With this launch, Samsung is extending its Vision AI Companion (VAC) platform across 4K-and-above TVs, strengthening its AI-first strategy across multiple price segments and screen sizes.
Vision AI Companion (VAC): AI-driven personalised TV experience
Vision AI Companion (VAC) brings together multiple AI services, including Bixby, Perplexity and Microsoft Copilot, into a unified system designed for TV use. It works as an on-screen companion that supports content discovery and everyday assistance.
The platform allows users to get contextual help for what to watch, what to eat, and what to listen to, extending the TV experience beyond traditional entertainment.
Samsung is also integrating AI-powered enhancements across entertainment, sports and gaming experiences.
Key AI features across the lineup include:
- AI Upscaling Pro enhances low-resolution content in real time by improving detail, depth and contrast
- Color Booster Pro analyses scenes to optimise colour output for more lifelike visuals
- AI Soccer Mode adjusts sports content in real time for smoother motion, enhanced colour and stadium-like audio
- AI Sound Controller Pro balances dialogue, background music and effects for clearer sound separation
Micro RGB TVs (R95H, R85H)
The new Micro RGB lineup debuts in India with the R95H and R85H series, available in sizes from 55 to 115 inches. The TVs use individually controlled red, green and blue micro LEDs for precise light control and improved colour accuracy.
Samsung has added multiple AI and display enhancements to this category, including Glare Free technology to reduce reflections in bright environments.
Key Micro RGB features:
- Micro RGB AI Engine Pro for real-time optimisation of colour, motion and depth
- Micro RGB Precision Color 100 with 100% BT.2020 colour coverage
- Micro RGB Color Booster Pro and HDR Pro for scene-by-scene refinement
- Vision AI Companion integration for personalised viewing
The flagship R95H model is also certified by VDE Germany for:
- Safety for Eyes
- Circadian Rhythm Display (CRD)
OLED TVs (S95H, S90H, S85H)
Samsung’s 2026 OLED lineup includes S95H, S90H and S85H models, offering deep blacks, improved contrast and refined design.
Glare-Free technology, previously limited to the flagship model, is now extended to both S95H and S90H for better visibility in bright rooms.
Key OLED highlights:
- Pantone Validated ArtfulColor on S95H for accurate colour reproduction
- Art Store support for curated artwork experiences
- FloatLayer Design for a slimmer visual profile
For gaming and sports, Samsung includes the Ultimate Gaming Pack, which brings:
- Motion Xcelerator 165Hz
- AMD FreeSync Premium Pro support
- NVIDIA G-SYNC Compatible support
- Quick-access gaming tools
For sports viewing:
- AI Soccer Mode Pro on S95H and S90H
- AI Soccer Mode on S85H
The Frame (LS03H)
The Frame continues to focus on lifestyle and art-driven usage, offering Art Mode with over 3000 curated artworks. It also integrates Vision AI Companion for personalised recommendations.
Key features:
- Modern Frame Design that blends with home interiors
- QLED display with Pantone Validated ArtfulColor
- Glare Free technology for clearer viewing in bright conditions
- Art Mode with museum-style digital artwork display
Neo QLED TVs (QN80H, QN70H)
The Neo QLED lineup includes QN80H and QN70H models, certified as Real QLED TVs by TÜV Rheinland. The display uses a quantum dot sheet and blue light backlight system for stable colour output.
Samsung combines hardware precision with AI processing for improved picture quality and motion handling.
Key specifications:
- 100% Color Volume for consistent brightness and colour
- Quantum Mini LED for precise light control
- NQ4 AI Processor for picture and sound optimisation
- 4K AI Upscaling for enhanced clarity
- Up to 144Hz gaming support on select models
- Vision AI Companion integration for contextual on-screen assistance
Mini LED TVs (M80H, M70H)
The Mini LED lineup focuses on making AI-powered viewing more accessible across price segments. It uses advanced backlighting and AI processing for better brightness and contrast control.
Key features:
- Motion Xcelerator 144Hz for smoother motion
- NQ4 AI Gen2 Processor for real-time optimisation
- AI Sound Controller for balanced audio output
- Pure Spectrum Color for improved depth and clarity
- AI-based enhancements for gaming and content experiences
Pricing and availability
The 2026 Vision AI TV lineup is available across Samsung retail stores, Samsung.com and leading offline and online platforms in India starting today.
Starting prices:
- Micro RGB TVs: Rs. 1,24,990
- OLED TVs: Rs. 1,14,990
- The Frame TVs: Rs. 56,990
- Neo QLED TVs: Rs. 52,990
- Mini LED TVs: Rs. 42,990
- UHD TVs: Rs. 36,990
Launch offers:
Samsung is offering limited-period launch benefits, including:
- Complimentary soundbar worth Rs. 1,02,990 on select models
- Free Music Studio worth Rs. 23,990
- Up to 20% cashback
- Flexible EMI options
Speaking on the launch, Viplesh Dang, Vice-President, Visual Display Business, Samsung India, said:
With our 2026 lineup, Samsung is setting a new benchmark for AI TVs in India, tailored to meet the unique needs of Indian consumers. Our Vision AI TVs go beyond entertainment to deliver practical benefits in everyday life, helping users find what they want faster, enjoy content more easily, and make the most of their TV time. These TVs seamlessly integrate local content platforms, enhance multilingual support, and offer energy-efficient solutions for India’s diverse living environments.