Samsung, India’s largest consumer electronics brand, has expanded its Bespoke AI Top-Mount Freezer refrigerator line-up in India. The new range focuses on energy-efficient operation, connected features, and updated design for home use.
Bespoke AI Top-Mount Freezer refrigerator line-up
The expanded range includes 236L and 256L capacity models. Select variants offer Wi-Fi connectivity, enabling access through the SmartThings app for monitoring and control.
The refrigerators feature a flat-door Bespoke design and are built to support efficient cooling performance while aligning with updated energy efficiency standards. The line-up is designed for modern household requirements with a focus on connected operation and regulated power usage.
Key features
- SmartThings connectivity (select models) for remote monitoring and control via smartphone
- AI Energy Mode that analyzes usage patterns and estimates power consumption, helping reduce energy use by up to 10%
- SmartThings Energy for tracking electricity usage on daily, weekly, and monthly basis
- Smart Forward updates for receiving software updates over time
- SmartThings Home Care for monitoring performance and sending issue notifications
- Door-open alerts via SmartThings app to reduce cold air loss
- All Around Cooling for even air distribution through multiple vents
- Power Cool and Power Freeze for faster cooling and freezing functions
- Convertible 2-in-1 feature (select models) to convert freezer space into refrigerator space
- Fresh Room compartment for dairy products, fruits, and beverages at stable temperature
- Cool Pack technology that helps maintain frozen food for up to 12 hours during power cuts
- Flat-door design for uniform exterior styling
- BEE 3-star compliance (2026–2028 norms) aligned with updated energy efficiency standards
The connected features of the refrigerator line-up operate through the Samsung SmartThings ecosystem, enabling remote monitoring, control, alerts, and energy tracking from compatible smartphones.
Pricing and availability
The Samsung Bespoke AI Top-Mount Freezer refrigerator line-up starts at Rs. 26,090. It is available through major retail outlets and online platforms including Amazon.in, Flipkart, and Samsung.com.
Limited-period launch offer
Samsung Care+ provides extended protection plans ranging from 1 to 4 years, starting at Rs. 3 per day. It includes service support from 13,000+ certified engineers and access to 2,500+ service centres, along with service tracking and notifications via the Samsung app.
As part of a limited-period offer valid from April 8 to May 31, 2026, customers purchasing a 1-year extended plan will receive a free 2-year extended warranty, offering a total coverage of up to 4 years.
Speaking on the launch, Ghufran Alam, Vice President, Digital Appliances Business, Samsung India, said:
As Samsung marks its 30th anniversary in India, we continue to innovate and deliver smarter and more energy-efficient solutions for Indian consumers. Our new AI-powered refrigerators under 300L capacity, including the Bespoke AI Top Mount Freezer, bring SmartThings connectivity, modern design, and improved energy management to Indian households. This reflects our commitment to democratising AI technology and providing accessible, tailored solutions.