boAt has announced the renewal of its partnership with the Royal Challengers Bengaluru (RCB) for the upcoming Indian Premier League (IPL) season. This agreement marks the eighth consecutive year that boAt will serve as the team’s official audio partner.
The announcement was initially made via boAt’s official Instagram account and is scheduled to be followed by a collaborative post with RCB’s official social media handles.
The renewal comes as RCB enters the new IPL season as the defending champions. To reflect the current status of both the brand and the franchise within their respective fields, the promotional campaign is operating under the theme “Champions Choose Champions.”
Planned Fan Engagement Initiatives
Throughout the upcoming season, the partnership will focus on a series of promotional activities and community engagement efforts aimed at IPL viewers and cricket fans. The stated goal of the collaboration is to merge the cultural appeal of cricket and music to target India’s youth demographic.
Planned initiatives for the season include:
- Digital Content: Co-branded social media campaigns and exclusive content featuring prominent RCB players.
- On-Ground Activations: Events and promotional activities hosted at stadiums for attendees.
- Giveaways: Opportunities for fans watching from home to win match tickets and official merchandise.
- Fan Experiences: Organized meet-and-greet opportunities with the team.
The continued association indicates a strategic effort by both organizations to maintain brand visibility and fan interaction throughout the duration of the cricket tournament.
Commenting on the 8th renewal of this collaboration with RCB this season, a boAt spokesperson said:
Our eight-year association with Royal Challengers Bengaluru reflects a long-standing belief in their championship potential. At boAt, we back those who push boundaries, and RCB returning as defending champions this season is a testament to that belief. We’re excited to continue building on this momentum and bringing fans closer to the game as RCB’s Official Audio Partner this year.