
Samsung India has announced its festive campaigns for Eid, Ugadi, and Gudi Padwa, offering savings across its Bespoke AI home appliances range. The campaigns are aimed at enabling consumers to upgrade their homes with AI-powered appliances during the festive season.
Key Offers: Festive campaigns
- Cashback: Up to Rs. 20,000 on Bespoke AI refrigerators, washing machines, air conditioners, and microwaves.
- Finance Options: Zero down payment on select models for flexible purchases.
- Extra Benefits: Free AC installation and a 5-year comprehensive warranty on air conditioners.
Bespoke AI Features
The campaigns cover Samsung’s entire Bespoke AI appliance portfolio, offering connected and energy-efficient experiences. Key features include:

- Bespoke AI Air Conditioners: AI Fast and Comfort Cooling for quick cooling and automatic airflow adjustment.
- SmartThings Home Care: Monitors AC performance, detects issues such as gas shortage or filter cleaning needs, and sends alerts in advance.
- Bespoke AI Refrigerators: AI Vision Inside identifies stored food items and supports connected food management.
- Bespoke AI Washing Machines: AI Wash detects load weight and fabric type to optimise water, detergent, and wash cycles.
- SmartThings Family Care: Provides activity notifications, medication and appointment reminders, and location-based alerts for users and caregivers.
Availability
The festive offers are valid until March 22, 2026, across Samsung.com, leading online platforms, and select retail outlets in India.
