Samsung has announced its ‘HOLI HAI’ campaign in India for its Bespoke AI home appliances portfolio, covering refrigerators, washing machines, air conditioners, and microwaves.
Offers and benefits
Under the campaign, consumers can avail:
- Up to Rs. 20,000 cashback on select Bespoke AI refrigerators, washing machines, air conditioners, and microwaves
- ‘1 EMI Off’ benefit on select models
- Zero down payment options on select models
- Free air conditioner installation
- 5-year comprehensive warranty on air conditioners
The cashback and finance schemes apply across a broader Bespoke AI appliance range.
Product features
Bespoke AI Air Conditioners
The 2026 Bespoke AI Air Conditioner range includes:
- AI Fast and Comfort Cooling, designed to cool rooms quickly and automatically adjust airflow direction
- Integration with SmartThings Home Care for monitoring and maintenance support
SmartThings Home Care tracks air conditioner performance, detects issues such as gas shortage or filter cleaning requirements, and sends advance notifications.
Bespoke AI Refrigerators
Bespoke AI refrigerators feature AI Vision Inside, which identifies stored food items and supports connected food management through the ecosystem.
Bespoke AI Washing Machines
The washing machines include AI Wash, which senses load weight and fabric type to adjust water usage, detergent quantity, and wash cycles.
SmartThings Family Care
SmartThings Family Care provides:
- Activity notifications
- Medication and appointment reminders
- Location-based alerts
The service is intended to support caregivers and family members living separately.
Availability
The ‘HOLI HAI’ offers are valid until March 22, 2026, on Samsung.com, leading e-commerce platforms, and select retail stores across India.