Vodafone announced the Vodafone Drive into the Big League contest for Small and Medium Enterprises (SMEs) back in August. Now it has announced Havmor Ice Cream Limited as the winner of the contest after two months. This allowed medium enterprise (a company with a turnover of Rs.100-500 Cr) a once-in-a-lifetime opportunity of getting its company logo take prestigious place on the Vodafone McLaren Mercedes cars that will race at the Indian Grand Prix 2013.
Regarding the contest, Naveen Chopra, Director, Vodafone Business Services, said,
We are overwhelmed by the tremendous response to this unique initiative since the time we started in 2011. The first two seasons of Vodafone Drive into the Big League were aimed at SMEs, but with the third season we decided to give this opportunity to a medium sized enterprise. This initiative has helped Vodafone Business Services understand the goals and challenges of medium sized enterprises and in turn connect with them to provide tailor made business solutions that meet their requirements and expectations.
Vodafone has also announced 4 lucky winnders of the Vodafone SuperFan contest. They win an all-expense sponsored trip to Delhi, stay with Vodafone McLaren Mercedes team and Jenson Button. These winners would get access to the pit lane and join the on and off-track activities of the Vodafone McLaren Mercedes team.