Google has introduced new tools in the Gemini app for small business owners, including a dedicated business landing page, brand-specific visual generation, financial insights, and integrations with Google services and third-party apps.
Vishnu Sivaji, Senior Director of the Gemini app, said tens of millions of small business owners already use Gemini to brainstorm future products, manage customer feedback, and analyze business performance.
Gemini adds a dedicated business landing page
The new landing page provides a central hub for streamlining daily tasks, allowing business owners to build their brand, analyze finances, and understand customer insights. Gemini can also connect to Google services and third-party apps, including:
- Google services: Google Business Profile, Google Ads, and Google Workspace.
- Third-party apps: Adobe, Canva, Dropbox, Shopify, Wix, Zoho, and Xero.
Brand-specific visuals with Nano Banana 2.1
Small business owners can define their brand style in Gemini by uploading their website, brand kit, fonts, or color palettes. Using these references and Nano Banana 2.1, Google’s latest image generation model, Gemini can generate visual assets for new product launches and ongoing marketing campaigns. It retains the specified style, allowing owners to create consistent, on-brand assets without repeatedly uploading their guidelines.
Financial insights from business records
Gemini can turn spreadsheets, receipts, and purchase records into financial graphics and interactive models in seconds. These outputs help small business owners examine financial information and understand their finances without having to interpret raw figures on their own.
How a business owner uses Gemini
In Bordeaux, France, ceramicist Morgane uses Gemini for her business, Bleu Clémentine, to write product descriptions, newsletters, and social media hooks. Google says this saves her two to three hours every day, which she reinvests in crafting tableware and home decor.
Availability
The business landing page, marketing and finance skills, and new connected apps are beginning to roll out globally to all Gemini app users in the coming days.
For larger businesses looking to deploy AI across teams, Google offers Gemini for business, which includes centralized administrative controls, advanced data governance, and enterprise-grade security.