Apple has announced its festive season campaign for India, introducing a regional exclusive: the Special Edition AirPods 5 with Wireless Charging Case. The device features a custom-designed engraving inspired by the traditional Indian art form of rangoli.
The special edition earbuds are available in limited quantities exclusively through the Apple Store Online, the Apple Store App, and Apple’s six retail locations in India: Apple BKC and Apple Borivali in Mumbai, Apple Saket and Apple Noida in the National Capital Region, Apple Hebbal in Bengaluru, and Apple Koregaon Park in Pune.
Festive Offers and Financing Options
Coinciding with the product release, Apple is running seasonal shopping promotions from 11 October to 11 November 2026 on Apple.com/in/store.
- Cashback: Up to ₹15,000 instant cashback on select products when purchased with eligible bank cards.
- Extended Financing: Up to 12 months of No Cost EMI on select iPhone models—including the iPhone 18 Pro and iPhone 18 Pro Max—as well as Mac and iPad devices.
- Standard Financing: A six-month No Cost EMI option remains available for Apple Watch, AirPods, and accessories.
Cultural Programming and Global ‘Today at Apple’ Expansion
As part of the festive rollout, physical retail stores across India have integrated rangoli-themed decor, including a large-scale installation unveiled at the entrance of Apple BKC. An interactive digital wallpaper experience has also launched online, allowing users to customize rangoli-themed patterns for their devices.
From 14 October to 9 November, retail locations and online platforms will host Draw Your Own Rangoli on iPad with Apple Pencil, a complimentary Today at Apple workshop developed in collaboration with artist Arushi Kathuria. Participants use Procreate on provided iPads to experiment with traditional motifs and digital textures via a custom-designed powder brush.
Marking an operational first, this India-originated Today at Apple session will also be hosted in select international markets, including the United States, Canada, Malaysia, and Singapore.
Retail Services and Market Footprint
The campaign highlights Apple’s expanding retail infrastructure in India, which now spans six physical stores alongside its direct digital channels. Shoppers have access to ongoing direct-to-consumer services, such as:
- Shop with a Specialist over Video: One-way video consultations for product advice and trade-in support, with India remaining the only market outside the United States offering the feature.
- Customization and Setup: Free engraving on eligible hardware (AirPods, iPad, AirTag, and Apple Pencil) and complimentary one-on-one virtual setup sessions for online purchases.
- Fulfillment: Express delivery on in-stock items, scheduled delivery for select postal codes, and in-store pickup options.