Sony India has launched the BRAVIA Professional Displays BZ-P Series, a 16-model commercial display lineup spanning the BZ40P, BZ35P, and BZ30P series. The range features 4K HDR resolution across 43-inch to 85-inch screen sizes and integrates Deep Black Non-Glare technology, AI-powered XR signal processing, and software-based controls for professional display environments.
BRAVIA BZ-P Series
The BZ-P Series is built for commercial deployments requiring consistent performance, flexible installation, and integrated signage capabilities. It is powered by Sony’s XR signal processing technology, which enhances clarity, colour accuracy, and visual realism. Depending on the model, brightness ranges from 400 to 700 nits for different lighting conditions.
Deep Black Non-Glare technology reduces reflections while maintaining contrast and visibility. It offers up to 47% anti-glare performance on flagship models and up to 25% on other variants.
Design and installation
The lineup uses a thin and lightweight chassis with narrow bezels for video wall setups and supports both portrait and landscape installation. Centre-positioned VESA mounting holes simplify installation, while 75-inch and 85-inch models include integrated handles for easier handling.
Digital signage and software
For digital signage, the displays include a built-in System-on-Chip (SoC), eliminating the need for external media players. A simplified setup interface improves deployment, while CMS compatibility ensures integration with enterprise content platforms.
Durability and efficiency
Select models in the BZ40P and BZ35P series include IP5X dust resistance for transport hubs, retail outlets, industrial facilities, and warehouse environments. The displays are designed for continuous operation in commercial use.
Energy efficiency is improved through AI-based backlight control and a high-efficiency optical system, reducing power consumption by up to 31% compared to the previous BZ-L Series. The lineup is ENERGY STAR certified and pending EPEAT certification. Select models also use SORPLAS recycled plastic, along with an ECO Dashboard for energy monitoring and optimisation.
BZ-P Series Lineup
The BRAVIA BZ-P Series is divided into three tiers based on performance and application needs.
BZ40P Series – Flagship Performance
- FW-85BZ40P
- FW-75BZ40P
- FW-65BZ40P
- FW-55BZ40P
This series features 55–85-inch screens, 700 nits brightness, Deep Black Non-Glare Premium technology, and up to 47% anti-glare performance.
BZ35P Series – Enhanced Performance
- FW-85BZ35P
- FW-75BZ35P
- FW-65BZ35P
- FW-55BZ35P
- FW-50BZ35P
- FW-43BZ35P
This series offers 43–85-inch screens, 500 nits brightness, Deep Black Non-Glare Standard technology, and up to 25% anti-glare performance.
BZ30P Series – Essential Performance
- FW-85BZ30P
- FW-75BZ30P
- FW-65BZ30P
- FW-55BZ30P
- FW-50BZ30P
- FW-43BZ30P
This series provides 43–85-inch screens, 400 nits brightness, and Deep Black Non-Glare Standard technology with up to 25% anti-glare performance.
Pricing and availability
The BRAVIA Professional Displays BZ-P Series will be available in India through Sony authorised distribution channels from 14th July 2026. The lineup includes 16 models, with pricing starting at Rs. 1,40,000.
Commenting on the launch, Sunil Nayyar, Managing Director, Sony India, said:
India’s professional display market is witnessing strong momentum, driven by the rapid expansion of digital infrastructure across enterprises, retail, education, transportation and public sector environments. With the launch of the new BRAVIA Professional Displays BZ-P Series, Sony continues to strengthen its commitment to delivering industry-leading display solutions that combine exceptional picture quality, operational efficiency, reliability and sustainability. Featuring our advanced Deep Black Non-Glare technology, AI-powered XR processing, integrated System-on-Chip architecture and energy-efficient design, the new lineup is designed to deliver superior visibility and seamless performance even in demanding commercial environments. The BZ-P Series enables organisations to create more immersive and impactful visual experiences while benefiting from ease of deployment, operational flexibility and long-term value.