Sony India has launched the FW-98BZ30L, a 98-inch 4K HDR professional display under its BRAVIA BZ30L series. Built specifically for corporate and retail environments, the model is designed to offer simple installation, flexible usage, and advanced visual performance, the company said.
The FW-98BZ30L uses Sony’s Cognitive Processor XR, which processes visuals the way humans perceive them, delivering immersive picture quality. It features BRAVIA Signage Free (BSF) software that supports auto-play of HTML content, photos, and videos from a USB drive without additional setup.
Key Features
- One Step Setting: Offers pre-configured picture settings for environments like meeting rooms, vivid signage, natural signage, and graphics.
- Google Meet Support: Downloadable via the Google Play Store; supports video conferencing when paired with a compatible webcam.
- Wireless Screen Mirroring: Built-in support for Apple AirPlay and Google Chromecast.
- Portrait and Tilt Mounting: Supports portrait and landscape orientation, with a tilt range from -15 to +20 degrees.
- Side-Mounted Terminals: USB, audio, video, control, and network ports are positioned on the side for easier access during installation.
- Flexible HTML5 Layout: Supports direct playback of interactive signage using built-in HTML5, without requiring extra hardware.
- 32 GB Internal Storage: Offers double the internal storage compared to similar models, providing more space for apps and content.
- Pro Settings Mode: Lets users disable remote control functions, remove labels, and lock buttons to prevent tampering. Custom display settings can be saved and transferred via USB.
Design and Sustainability
The FW-98BZ30L features a compact package with a smaller carton for easier transport. Ergonomic handles — horizontal at the bottom and vertical at the top — make it easier to carry, especially through elevators and stairways. It is approximately 22% lighter and has a 28% slimmer bezel compared to the BRAVIA BZ40J series.
The display includes a side-mounted logo on a slim 20mm bezel for a clean, unobtrusive look. It is EPEAT Bronze certified in 23 countries and supports sustainability through the use of SORPLAS recycled plastic, reduced ink on packaging, and an ECO Dashboard to track power usage.
Full BZ30L Series Line-Up
The BZ30L series offers displays with 440 nits brightness and X1 processing (except the FW-98BZ30L, which features XR processing). Available sizes include:
- FW-98BZ30L (98 inch)
- FW-85BZ30L (85 inch)
- FW-75BZ30L (75 inch)
- FW-65BZ30L (65 inch)
- FW-55BZ30L (55 inch)
- FW-50BZ30L (50 inch)
- FW-43BZ30L (43 inch)
All models support 24/7 operation, portrait and tilt installation, multi-display setups, wireless mirroring, and Pro Mode technology. They feature a unified cabinet design, allowing businesses to mix and match models as needed. A center alignment rail kit is included across the range, while the FW-98BZ30L also features center-aligned VESA patterns by default.
Sony also highlighted that the series supports the Sony Alliance Partner Network, offering greater integration with third-party solutions across sectors such as education, retail, transportation, and corporate environments.
Quick specifications: Sony FW-98BZ30L 98″ 4K HDR Display
Price and Availability
The FW-98BZ30L is priced at Rs. 15,00,000 and will be available in India through Sony authorized distributors starting 15th April 2025. It includes a 3-year standard warranty, with an optional extended warranty available at an additional cost, based on customer requirements.