TECNO has emerged as one of the top three brands in the Rs. 25,000 to Rs. 30,000 price segment, according to recent data published in the Counterpoint Research India Monthly Smartphone Tracker for February 2026, smartphone manufacturer.
The report indicates that TECNO recorded a 12.3% market share within this specific category. This development highlights the brand’s growing footprint and steady expansion in India’s highly competitive mid-premium smartphone market.
Industry observations attribute this upward trajectory in the rankings to TECNO’s strategically expanding product portfolio and a corresponding increase in consumer adoption. The brand has steadily positioned itself to compete in a higher price band by aligning its offerings with current market demands.
A notable contributor to this recent growth in the mid-premium tier is the introduction of devices such as the POVA CURVE 2 5G. Positioned directly within the Rs. 25,000 to Rs. 30,000 price band, the smartphone incorporates a curved display design alongside 5G network connectivity. These features cater directly to prevailing consumer preferences that prioritize both aesthetic design and modern performance capabilities in their mobile devices.
Commenting on this endeavour, Arijeet Talapatra, CEO, TECNO Mobiles, said:
Breaking into the Top 3 in the ₹25,000 to ₹30,000 segment is a strong validation of the direction we have taken with TECNO in India. With POVA Curve 2 5G, we set out to bring a differentiated design led experience combined with powerful performance to young consumers who are ready to move up to the next level of smartphones.
At the same time, our entry into the Top 10 smartphone brands overall reflects the growing strength of TECNO’s portfolio across segments and the trust we are building with consumers across markets.
We see this as an important step in our premiumisation journey, and we remain committed to bringing innovations that truly matter to the next generation of users.