OPPO India has announced plans to expand its Service Center 3.0 Pro network, targeting over 150 locations across the country in 2026. This revised figure represents an increase from the company’s initial target of 110 centers. According to the announcement, more than 50 of these updated centers are expected to be operational by June 2026.
The expansion is part of OPPO’s broader strategy to prioritize its after-sales service ecosystem. As smartphones remain essential for daily tasks—ranging from communication to digital payments—the company states that it is focusing on after-sales support as a primary component of its brand experience and long-term user satisfaction strategy.
Features of the Service Center 3.0 Pro Model
The updated Service Center 3.0 Pro locations are designed to incorporate several modern operational features aimed at improving customer service. Key updates include:
- Digital Integration: Implementation of digital check-ins, real-time queue updates, and dynamic digital signage to keep customers informed of their service status.
- Repair Transparency: Facilities equipped for face-to-face repair and servicing, allowing customers to observe how their devices are handled.
- Updated Layouts: Redesigned physical spaces that include dedicated product experience zones and waiting lounges.
In addition to physical upgrades, OPPO is emphasizing operational efficiency by focusing on staff training, multi-lingual communication, and reducing initial response times for walk-in customers.
Industry Benchmarks and Overall Network
Recent industry data underscores the importance of transparent servicing in consumer technology. According to benchmarking insights from Counterpoint Research, OPPO ranked highest in repair process transparency, a metric associated with user confidence during device maintenance.
Beyond the specific 3.0 Pro centers, OPPO currently maintains a broader after-sales infrastructure across India. The overall network includes:
- Over 580 service centers situated in more than 500 cities.
- Customer assistance available in 19 different languages.
- Complimentary pick-up and drop-off services for device repairs.
- A target turnaround time of 24 hours for most standard service requests.
Through these combined initiatives, the company aims to minimize device downtime and provide a dependable post-purchase experience for its user base nationwide.
Goldee Patnaik, Head of Communications, OPPO India, said:
Customer expectations continue to shape our service strategy at OPPO India. With Service Center 3.0 Pro, we are delivering transparent, efficient, and consistent experiences across touchpoints. Building on strong user adoption, we are accelerating our expansion to 150+ locations. As per OPPO India internal research, over 90% of our customers already value our 1-hour turnaround time, and we are committed to grow value for our users with an agile, adaptive and accessible after-sales ecosystem.