Ai+ that entered the Indian market with its smartphones has confirmed the launch of its latest AIoT expansion on February 24th. The company is set to introduce two distinct product families: the NovaPods audio series and the NovaWatch wearable series. These releases represent the next phase in the Ai+ connected ecosystem, with a stated focus on reducing friction in daily technology use.
NovaPods: Three Tiers of Audio
The NovaPods lineup introduces three distinct models, each targeting specific user needs under the banner of “Fashion Forward Tech.”
- NovaPods Go: Positioned as the entry-level value option, the ‘Go’ model features a 10mm driver, IPX4 water resistance, and ultra-low 60ms latency. It offers up to 24 hours of total playback and comes in Forest Green, Midnight Black, and Ice Blue White.
- NovaPods Pro: Designed for professional use and focus, the ‘Pro’ model includes Hesa™ Mic Technology and offers up to 30 hours of playback. It features Hybrid Active Noise Cancellation (ANC) and Environmental Noise Cancellation (ENC), along with Dual Pairing Mode for switching between devices.
- NovaPods Clips: Focusing on health and ergonomics, the ‘Clips’ model utilizes a clip-style open-ear design. This approach aims to exert zero pressure on the ear canal, reducing the risk of ear infections and supporting longer listening sessions.
NovaWatch: Connected Wristwear for Different Demographics
The NovaWatch series introduces three smartwatches designed for wellness, safety, and hybrid functionality.
- NovaWatch Active: Tailored for daily wellness, this model features a 1.73-inch AMOLED “squircle” display—a hybrid square and circle shape reminiscent of classical watch designs. It includes a smart functional crown, advanced health tracking, an always-on display, and an IP68 rating for water and dust resistance.
- NovaWatch Kids 4G: Focused on safety and parental oversight, this device features a 1.69-inch HD display. Key security features include two-way video calling, 4G GPS with geo-fencing, a one-click SOS emergency alert, and Class Mode/Parental Control settings.
- NovaWatch Wearbuds: This hybrid device combines a smartwatch with built-in earbuds. It features a 1.43-inch AMOLED display, up to 2GB of local music storage, and real-time health tracking. Notably, it integrates AI capabilities, including built-in ChatGPT and AI live translation.
Availability and Brand Philosophy
The new devices are driven by the brand’s “#AddAPlus” philosophy, which aims to elevate the customer experience through utility and control. Ai+ has confirmed that both the NovaPods and NovaWatch lineups will be sold exclusively via Flipkart.
Regarding the devices, Madhav Sheth, Founder & CEO, Ai+ Smartphone, said:
People don’t want more devices. They want fewer frictions. NovaPods and NovaWatch are built to fit naturally into real routines: calls, music, wellness, family safety, without adding complexity. This is Ai+ expanding with intent, and doing it with quiet confidence.
AddAPlus isn’t a tagline for us, it’s a brand promise. If a device doesn’t make life simpler, clearer, or more in control, it doesn’t belong in our ecosystem. NovaPods and NovaWatch are built to do exactly that, bring everyday usefulness, connectedness, and design into one experience, without the noise.