Google has launched the Pixel Upgrade Program in the Indian market, a new financing and device lifecycle initiative designed to lower the barrier to entry for its flagship smartphone lineup. The program combines monthly installment plans with a structured path for users to transition to newer models.
Developed in collaboration with Cashify, Bajaj Finance Ltd., and HDFC Bank, the program is scheduled to run through June 30, 2026, across authorized retail outlets in India.
Key Financial Details and Eligibility
The program is built around a 24-month no-cost EMI structure, with monthly payments starting at INR 3,333. It covers the current Pixel 10 flagship series, including:
- Pixel 10
- Pixel 10 Pro
- Pixel 10 Pro XL
- Pixel 10 Pro Fold
One of the central features of the initiative is an assured buyback guarantee. Google states that the buyback value is protected regardless of the device’s physical condition, provided the unit powers on and passes fundamental functional checks.
The Upgrade Mechanism
The program allows participants to upgrade to a newer eligible Pixel device after completing a minimum of nine monthly installments. The upgrade window remains open until the 15th installment is paid.
When a user chooses to upgrade within this window:
- Loan Settlement: Cashify credits the user’s bank account with an amount equal to the remaining balance of the original 24-month loan.
- Loan Closure: This credit allows the user to close the existing loan without incurring pre-closure charges.
- New Cycle: The user then enters a fresh 24-month no-cost EMI plan for their next Pixel device.
Additionally, users who enroll in the program can receive an exchange bonus of up to INR 7,000 from Cashify when trading in their previous device during the initial enrollment.
Enrollment Process
To participate in the program, customers must follow a four-step sequence:
- Selection: Choose an eligible model from the Pixel 10 series.
- Locate Store: Visit a participating partner retail store.
- Purchase: Buy the device using the 24-month no-cost EMI plan.
- Registration: Enroll via the Cashify website within 30 days of the purchase date.
The Pixel Upgrade Program aims to provide a more predictable cost of ownership for Indian consumers, while ensuring they have access to the latest hardware and AI features as they are released.
Commenting on the initiative, Mitul Shah, Managing Director, Devices and Services, Google India, said:
We believe that premium technology should be within reach for more people across India. The Google Pixel Upgrade Program reflects that belief by making Pixel ownership more accessible via flexible, no-cost EMIs and a clear, worry-free path to upgrade your device. We want users to enjoy the latest Pixel experience, powered by advanced AI and services, without the usual barriers or complexity that often come with premium smartphone ownership. This program is another step in our long-term commitment to bring the best of Google’s AI on Pixel to more people across the country, and today we’ve made it easier than ever.