LG Electronics India Ltd. has introduced its latest range of washing machines, covering Front Load, Top Load, and Washer Dryer models. The lineup consists of 10 models featuring AI DD 2.0 technology for fabric-specific washing, advanced hygiene features, and smart connectivity.
The campaign tagline for the series is “AI Detection. Washing Perfection.”, highlighting the technology’s ability to detect fabric type and wash requirements accurately.
Front Load Washing Machines
The Front Load models provide precise washing performance with energy efficiency and modern design. Key features include:
- AI DD 2.0 Technology: Detects fabric weight, type, and soil level to select the most appropriate wash cycle.
- Steam+ Technology: Reduces wrinkles and removes allergens.
- TurboWash® 360°: Cleans clothes using multi-directional jets in 39 minutes.
- eZDispense™: Auto-dosing system for approximately 30 washes.
- Smart Connectivity: LG ThinQ™ enables remote control and monitoring.
- Special Programs: Allergy Care and Baby Steam Care.
- Micro Plastic Care Cycle: Reduces microplastic release by up to 60%.
Design elements include a Digital Dial LCD, flat tempered glass door with chrome finish, and premium color options. The models are designed for water and energy efficiency while maintaining functional and aesthetic balance.
Washer Dryer Models
The Washer Dryer series comes in 20/10 kg and 15/8 kg capacities. These models are intended for households requiring both washing and drying in a single machine. Key aspects:
- High-performance washing cycles with integrated drying.
- Suitable for monsoon conditions, apartments, or limited drying space.
- Provides complete wash-dry functionality with AI-driven fabric care.
Top Load Washing Machines
The Top Load models provide efficient cleaning with intelligent fabric handling:
- AI DD Technology: Detects fabric weight and type, choosing the best wash cycle from 20,000 possible combinations.
- TurboWash®: Cleans full loads in 29 minutes.
- Steam with In-Built Heater: Eliminates up to 99.9% of allergens.
- LG ThinQ™ Connectivity: Remote operation, monitoring, and scheduling via smartphone.
- IPX4 Water-Resistant Control Panel: Ensures durability.
- Jog Dial Design: Rear-panel control with premium finish.
- Special Modes: Stain Clean and Duvet Mode for heavy stains and bulky items.
- Large Drum Capacity: 11 kg, designed for efficient cleaning and practical use.
Pricing and Availability
The AIDD 2.0 Washing Machines will be available in multiple SKUs, ranging from 11 kg to 20 kg, in premium color options. Front load washing machine price ranges from Rs. 69,990 to Rs. 1,39,990 and Top Loader washing machine range from Rs. 38,990 to Rs. 46,990.
They will be sold through online platforms, offline retail outlets, and LG Brand Stores, with cashback and finance offers available.
Speaking on the launch, Sanjay Chitkara, Co-Chief Sales & Marketing Officer, LG Electronics India Ltd., said,
At LG, we are committed to making life comfortable for our customers by simplifying their daily tasks through smart technology. The new AIDD 2.0 Washing machine is a reflection of that commitment. With smart technology, powerful performance, and thoughtful design, this range is crafted to deliver convenience, care, and energy efficiency. We are confident that this series will redefine the washing experience and emerge as a preferred choice for customers’ daily needs.