vivo has announced the appointment of Bollywood actors Sidharth Malhotra and Kiara Advani as the new brand ambassadors for its operations in India.
In a statement, the company noted that the actors were chosen for their “genuine warmth, authenticity, and inspiring journey,” which it says aligns with vivo’s brand commitment to “fostering real connections and empowering personal expression.”
The collaboration will primarily focus on the vivo V Series, a product line known for its design and portrait photography capabilities. According to the company, Malhotra and Advani’s association with the V Series is intended to underscore the product’s emphasis on “timeless memories, contemporary style, and personal expression.”
vivo stated that this partnership is expected to add authenticity to the V Series’ brand messaging, reinforcing its commitment to enabling users to capture and preserve their significant moments.
Commnting on this, Geetaj Chanana, Head of Corporate Strategy, vivo India, said:
At vivo, our philosophy has always been about creating technology that empowers people to connect, express, and celebrate life’s meaningful moments. We are delighted to welcome Sidharth and Kiara to the vivo family—two individuals whose authenticity and inspiring journey resonate strongly with our brand values. At the heart of this partnership lies the vivo V Series, trusted for its sleek design and portrait photography prowess. With the new vivo V60, we continue to push the boundaries of imaging innovation, offering users a device crafted to capture timeless memories with clarity, style, and elegance. Sidharth and Kiara perfectly embody this spirit, making them ideal to bring its story to life.
The celebrity couple, said:
We are really excited to start this journey with vivo – a brand that shares our love for real, unfiltered moments. Some of our favourite memories aren’t planned, they just happen. With the vivo V60, it’s easy to hold on to those moments without interrupting them. It’s not just about sleek design or a great camera, it’s about how effortlessly it fits into real life