Qualcomm is initiating its month-long ‘Snapdragon for India’ program with XR Day, scheduled for July 21 in New Delhi. This event aims to highlight Qualcomm’s history and future direction in Mixed Reality (MR), Virtual Reality (VR), and Augmented Reality (AR), emphasizing the role of Snapdragon platforms in enabling current and future generations of smart glasses, spatial computing, and immersive experiences.
XR Day will feature practical applications of extended reality technologies across various sectors, including entertainment, health, fitness, and education. The event is expected to convene developers, Original Equipment Manufacturers (OEMs), and partners, potentially leading to new collaborations and demonstrations of novel use cases within the XR space.
Snapdragon, with its established presence in mobile, automotive, and wearable technologies, is expanding its focus to encompass spatial computing. This expansion positions the platform as a contributor to the development of XR technologies in India. XR Day is presented as a significant step in this expansion, aiming to position Snapdragon as a central element in India’s emerging immersive technology landscape.
Following XR Day, Qualcomm will host Snapdragon Auto Day on July 30. This event will focus on the company’s advancements in the automotive sector, exploring how Qualcomm’s technologies are contributing to enhanced safety, intelligence, and connectivity in India’s mobility solutions.
These events collectively outline Snapdragon’s strategic direction in India, illustrating Qualcomm’s efforts to foster innovation across key industries and develop solutions tailored for both the Indian market and global applications.