OnePlus has expanded its customer service offerings in India, introducing doorstep pickup and drop services across more than 19,000 pin codes. This initiative aims to improve the customer experience, particularly in Tier 2 and Tier 3 cities and beyond.
The enhanced service includes free pickup and drop for devices, allowing customers to access support without leaving their homes. Complementing this, OnePlus has established a multi-channel customer support system. This system provides direct assistance through dedicated call centers, real-time live chat, verified WhatsApp support, and email-based service channels.
These service enhancements are part of Project Starlight, an initiative launched in Q4 2024, which incorporates user feedback and community-driven improvements. Project Starlight involves an investment of ₹6,000 crore over three years, with a focus on strengthening the service network for Indian users.
In addition to expanding doorstep services, OnePlus has also launched a nationwide OnePlus Service Camp. Running from June 20 to June 30, 2025, this camp offers free device health check-ups and software updates for all OnePlus smartphones. Customers with out-of-warranty devices can also benefit from zero service charges on select repairs during this period.
OnePlus has stated its intention to further expand its service network, with plans to reach 28 states and over 400 cities within the next three to five years.
Addressing the brand’s customer service expansion, Robin Liu, CEO, OnePlus India, said:
At OnePlus, our users have always been at the core of all our efforts. And this extends to our customer service efforts, too. As we continue to build our community in India, strengthening our customer service and service network is not just a priority—it’s a commitment. We believe that delivering a truly premium experience goes beyond the product itself; it lies in how we support and stand by our community at every step. This customer service expansion is a vital part of our long-term vision for India, empowering more users with timely, transparent, and dependable support.