realme leads as youth’s favorite smartphone brand in India: Counterpoint

realme has announced that a national survey conducted by Counterpoint Research has recognized them as the leading smartphone brand for young people in India.

Key Findings from the Survey:

Overwhelming Youth Preference: A staggering 58% of respondents aged 16-25 chose realme, showcasing their connection with a generation prioritizing cutting-edge technology, stylish design, and value for money.

Value & Tech Reign Supreme: The survey revealed that Value for Money (25%) and Latest Technology (18%) were the top purchase considerations for young consumers, perfectly aligning with realme’s strengths.

Dominating the Sweet Spot: realme leads in offering value for money (63%), latest technology (62%), and stylish design (61%) within the crucial sub-INR 20,000 price segment.

Brand Image Aligned with Youth: 17% associated realme with “Young”, 15% with “Modern”, and 14% with “Playful”, solidifying their connection with the youthful and tech-savvy market.

Strong Brand Appeal: 62% of respondents rated realme “very good” or “good”, and 71% believed they offer cutting-edge technology, cementing their reputation as an industry leader.

realme’s Commitment to the Future

These findings demonstrate realme’s success in engaging with young consumers and exceeding their expectations.

As they expand their product portfolio, they aim to maintain their growth trajectory and solidify their position as a top smartphone brand in India.

With the booming Indian smartphone market and rising 5G demand, realme is well-positioned to capitalize on these opportunities and deliver exceptional value to young customers across the nation.

Commenting on the survey findings, Sky Li, CEO & Founder of realme, said:

The Counterpoint Research survey’s findings have infused us with immense enthusiasm and excitement. realme is synonymous with a perpetual youthful ethos and lifestyle, which is harmoniously integrated into our products to charm our young clientele. The survey results clearly reflect our dedication to crafting exceptional products that resonate with the vibrant spirit of young India, mirroring our deep comprehension of the young consumers’ preferences. These insights will further ignite our zeal to innovate and create products that amalgamate advanced technology, superior construction quality, and an ageless design. Our extraordinary voyage in India is just beginning, and our fervor to expand our horizons and surpass expectations is stronger than ever.

Speaking about the survey results, Tarun Pathak, Research Director at Counterpoint Research, said:

realme has carved out a formidable niche in India’s smartphone arena, especially among the youthful demographic aged 16-25 within the sub-INR 20,000 category. The brand’s ascent is propelled by its embrace of cutting-edge technologies, cost-effective propositions, and trendy aesthetics, all of which hold a strong appeal for younger consumers. Moreover, realme is adeptly navigating the trend towards premiumization, broadening its reach into the mid-premium tier.