Acer India launches Acerpure TVs, air purifiers, water purifiers, and more

Acer India announced Acerpure, a new sub-brand dedicated to delivering innovative consumer electronics and home appliances to Indian consumers. The company showcased Acerpure TVs, air purifiers, water purifiers, and more at the event.

Acerpure has partnered with Dixon Technologies, the leading Indian electronics manufacturer, to produce its TVs. It has assured its commitment to the “Make in India” initiative and will launch its products.

Acerpure TVs come in 32″, 43″, 55″, and 65″ sizes and are promised to offer good sound clarity with Dolby Atmos, enhanced contrast, deeper blacks, and dazzling brightness. We can expect Acerpure OLED TV, Mini LED TV, and Gaming TV in the future.

Additionally, Acerpure showcased a diverse range of consumer electronics products, including Air Circulator Fans, Water Purifiers, Hand-held Vacuum Cleaners, two robotic Vacuum Cleaners, Hair Dryer, and Hair Styler, highlighting its commitment to providing comprehensive solutions for modern living.

The company also revealed its plan to diversify its offerings by launching refrigerators, air conditioners, washing machines, and more in the near future.

Pricing and Availability

Acerpure Air Purifiers start from Rs. 9,990, and Acerpure Cozy Air Circulator Fan starts from Rs. 7490. These will be available through Acer Online Store, Acer Exclusive stores, and other leading online e-commerce platforms.

Acerpure TVs, water purifiers, vacuum cleaners, and other lifestyle products should be available in the coming months.

Commenting on the launch, Harish Kohli, President, & Managing Director of Acer India said,

As we embark on this transformative journey with Acerpure’s debut in India, we are exhilarated by the opportunity to contribute to the nation’s burgeoning consumer electronics market. This milestone signifies our unwavering dedication to innovation and our heartfelt commitment to the vibrant Indian consumer electronics landscape. Through this collaboration with Dixon Technologies, we are poised to usher in a wave of locally manufactured products, aligning seamlessly with the Make in India initiative. This partnership embodies our shared vision of fostering economic growth and technological advancement within the nation. Together, we look forward to crafting cutting-edge solutions that resonate with the diverse needs and aspirations of Indian consumers, empowering them to embrace a brighter, technologically enriched future.

Andrew Hou, President of Pan-Asia Pacific Operations at Acer Group., said,

We are excited to launch Acerpure in India. The Indian market holds immense potential for Acerpure’s growth and innovation. With our focus on technological excellence and sustainability, we are well-positioned to meet the evolving needs of Indian consumers. As we venture into this new market, our dedication to innovation remains unwavering. Acerpure represents more than just a product launch; it signifies the dawn of a new era in home appliances and consumer electronics with a key focus on Make-In-India.

Sunil Vachani, Co-founder and Executive Chairman of Dixon Technologies said,

Through our enduring partnership with Acer, we have consistently upheld the values of local manufacturing and innovation. The introduction of Acerpure and our expanded collaborative efforts represent a significant stride towards enhancing India’s self-sufficiency and global competitiveness in the electronics sector. Aligned with the ‘Make in India’ initiative, our goal is to manufacture premium consumer products for both domestic and international markets, thereby stimulating economic growth and fostering innovation while nurturing local talent. This partnership underscores our unwavering commitment to delivering high-quality, Made in India products, marking a notable milestone in our relentless pursuit of excellence.