Sony Alpha 9 III with full-frame global shutter image sensor launched in India

Sony India has unveiled the latest Alpha 9 III camera, featuring a groundbreaking full-frame global shutter image sensor, a first in the world. This camera follows the launch of the Sony α6700 APS-C Mirrorless interchangeable lens camera last year.

Key Features: Sony Alpha 9 III camera
  • Global Shutter Sensor: The Alpha 9 III boasts a revolutionary global shutter full-frame stacked CMOS image sensor, providing approximately 24.6 effective megapixels and integrated memory. This is paired with the advanced BIONZ XR image processing engine.
  • High-Speed Performance: Blackout-free Continuous Shooting Speed of up to approximately 120 frames per second with AF/AE tracking, capturing decisive moments effortlessly.
  • Real-time Recognition AF: The designated AI processing unit offers high-precision Real-time Recognition AF, recognizing various subjects accurately for both photos and movies.
  • Optical Image Stabilization: With 8.0 stops of 5-axis in-body image stabilization, the Alpha 9 III ensures sharp, high-quality images even in challenging shooting conditions.

The Alpha 9 III breaks free from traditional mechanical shutter limitations, offering a maximum shutter speed of 1/80000 second, enabling high-speed capture without distortion. With full-speed flash synchronization, users can easily capture scenes that were once challenging.

The Hi Frequency Flicker function minimizes flicker issues under LED lighting. Selectable release lag modes and the Pre-Capture function enhance shooting flexibility and ensure no moment is missed.

Customizable focus areas, expanded from XS to XL, along with preset focus/zoom functions, allow for precise control and quick adjustments. Upgraded features include enhanced AF algorithms for high precision even in low light, AF tracking at F22, and composite RAW shooting.

For videographers, the Alpha 9 III offers distortion-free image expression, 4K 120p video recording without cropping, and advanced video features like S-Cinetone and S-Log3. Compatibility with the “Monitor & Control” mobile app enhances video creation.

Operability and reliability are paramount, with improved ergonomic design and compatibility with the VG-C5 vertical grip. The camera features a 4-axis multi-angle LCD monitor and a 9.44 million-dot Quad XGA OLED electronic viewfinder for intuitive operation and high visibility.

The Alpha 9 III supports fast data transfer, professional workflows, and various memory media options, including CFexpress Type A cards and UHS-I/II SD cards. Additionally, it is compatible with professional mobile applications for streamlined workflow and remote shooting capabilities.

Quick specifications: Sony Alpha 9 III Camera

Pricing and Availability

The Sony Alpha 9 III Camera is priced at Rs. 5,29,990 and is now available for purchase at Sony retail stores, the ShopatSC portal, major electronic stores, and various e-commerce platforms across India.

Commenting on the launch, Mukesh Srivastava, Head of Digital Imaging Business, Sony India, said:

The Alpha 9 III full-frame camera stands as a groundbreaking milestone in the industry, establishing an unprecedented benchmark that exceeds all anticipations. Through meticulous attention to detail, from sensor refinement to physical ergonomics, button placement to menu functionality, we’ve embraced the insights and requirements of professional photographers worldwide.

With the introduction of revolutionary features such as the global shutter and the remarkable 120 fps capability, we’re reshaping the very core of photography. This isn’t merely a camera; it’s a symbol of innovation, an instrument that empowers photographers to push the limits of creativity and capture imagery beyond imagination. The Alpha 9 III isn’t just about seizing moments; it’s about forging new frontiers in photography.