Xiaomi India is launching its “Diwali with Mi” festive campaign, themed #TechSeSmartDilSeSmart, promising exceptional Diwali deals on its products. Disha Patani and Pankaj Tripathi, Xiaomi’s “Smart Angels,” feature in the campaign, guiding consumers to make both heart and mind-driven tech choices.
Xiaomi India promises unbeatable deals, spanning smartphones to AIoT products, enabling consumers to create smarter, connected living spaces. The company will start revealing deals soon.
As part of the campaign, it also brings games and contests to its site. For instance, the Game Lounge offers prizes worth up to Rs. 5 crore, and the Xiaomi Smart Search Contest offers smart home products to participants. You can find all the details on Xiaomi’s website and social media handles.
The campaign adopts a 360-degree approach, reaching consumers through various channels, including digital platforms, TV, print media, Mi.com, and offline stores like Mi Stores and retail outlets.
Talking about the campaign, Anuj Sharma, Chief Marketing Officer, Xiaomi India, said,
In India, festivals are considered an auspicious time by people to make their homes look and feel new. In today’s day and age when there is a plethora of options available to consumers on how to go about their technology purchases, they usually either choose to go with something the mind says or something the heart says. We want to tell our consumers that when they buy a Xiaomi product this Diwali, they don’t have to make this compromise. Consumers can look forward to incredible offers on Xiaomi smartphones, Smart TVs and AIoT products as well as exciting bundles that will make their every purchase both ‘Tech Se Smart’ and ‘Dil Se Smart.’